Digital Transformation

What would it take to build your company's first synthetic employee? What AI models could you use? How much data will it require? What about compute power? Electricity? Technical resources? Security? Legal? Risk? Ethics? Is the idea simply too crazy to think about now? Should you just wait until someone invents artificial general intelligence (AGI)? Continue Reading →

Mastering the art of prompt engineering (aka prompt crafting) is touted as the new "must learn" business skill. It is. But just because it has a fancy, technical sounding name does not mean it is complicated or hard to understand. Here's a very short primer, guaranteed to improve the output you get from ChatGPT, Copilot, Gemini, or most any generative AI platform. You are only minutes away from unlocking your prompt engineering superpowers. Let's go! Continue Reading →

There have been quite a few pundits, futurists, and normal people weighing in on how AI might end the world. Skynet is a popular villain. Ultron if you're younger, HAL9000 if you're of a certain age. The plot is always the same: AI goes bad and attempts to destroy the world until an unlikely human hero saves us. It makes for a good story, but the real threat posed by AI isn't that obvious, nor is it anywhere near as engaging – which is why it is extremely dangerous. Continue Reading →

What if, instead of requesting a new report or a revision to one of your dashboards, you could just type your questions into ChatGPT or Copilot? This is relatively easy to accomplish (See: Unlocking the Power of AI for Brand Marketers: The Benefits of Fine-Tuning, RAG, and Transfer Learning), but once done, you need to learn to ask questions that begin with "What," not "Why." Let's explore. Continue Reading →

Integrating AI into marketing strategies has transitioned from novel to necessary. But how do you gain a competitive edge? Part of the answer lies in your ability to customize the AI models that support your tech stack. Techniques such as fine-tuning, retrieval augmented generation (RAG), and transfer learning offer pathways for AI-driven solutions to align with your brand's identity. By leveraging these approaches, you can enhance the precision, relevance, and impact of your campaigns, ensuring that AI not only complements but elevates your marketing efforts. Continue Reading →

Generative AI is a skills amplifier, not a skills democratizer. Said differently, if you're great at your job, proper use of a generative AI model will make you measurably more productive. If you suck at your job (or if you don't know the subject you're asking generative AI about), you're still going suck. Let's review. Continue Reading →

The excitement around AI, and its ability to impact almost every function across the enterprise, is forcing a lot of CEOs to consider revising their corporate governance structures. As you can imagine, the org charts vary dramatically ranging from centralized hierarchical oversight to decentralized distributed innovation. The emergence of the Chief AI Officer (CAIO), AI task forces, divisional ownership by business unit leaders, and SVP-level committees are all common approaches. Here's what we've been seeing. Continue Reading →

Over the past 14 months, I’ve done dozens of leadership level-set workshops focused on how to integrate and leverage AI across the enterprise. While generative AI is getting most of the attention, it is not an isolated technology. To get the most out of AI-enabled platforms, your business must be culturally and technologically ready to put it to work. One of the most common questions I hear from senior business leaders is, “How can we measure our AI readiness?” Continue Reading →

Hello. My name is Shelly. I'm a Chrome user. I've been off Google for nine days. (Hello, Shelly.) I did it. I replaced Google. Perplexity is now my default search engine. It's cathartic. I feel like my world has changed forever. The thing is… I don't miss Google. Not even a little bit. If you follow in my footsteps – not only will you not miss Google, there's a good chance you'll never look back. Continue Reading →

You know who really hates AI? The middle management mafia. When you teach a member of your corporate deep state to do a job in 30 minutes that used to take three hours, you know what they want to do at minute 31? Grab a coffee. When you ask them what they did with the 2.5 hours of time that AI created for the company, the stock answer will be something like, "Well… you know that generative AI hallucinates. We were checking the output for accuracy." So much for the ROI on your $30-per-seat investment in Copilot. But there is hope for the "this meeting should have been an email" crowd. Let's explore. Continue Reading →