Featured Writers

Tech in the Classroom

A Primer on Educational Tech: 5 Terms Parents Need to Understand

By

This back-to-school season, students more than ever are arriving to classrooms equipped with digital devices and learning tools. Apps, videos and other online resources that can be accessed from iPads, Androids devices, Chromebooks and the like are profoundly impacting the learning process. While many elementary, middle and high school students are already accustomed to technology-enabled […]

ABCs

Cross-Channel Marketing Attribution: An ABCs Approach

By

In today’s increasingly complex and fragmented marketing landscape, a growing number of consumers navigate via both online and offline channels – as well as across devices – on their journey to a purchase or other conversion. While this shift has made it easier for consumers to engage with brands, it has made it extremely difficult for […]

Twitter

Twitter’s Changes and You: How to Escape the Clutter

By

Twitter made a lot of its users angry earlier this week when it started filling their timelines with tweets from accounts they didn’t follow. What started as a test feature is now an official feature, so you can expect even more outrage in the days and weeks to come. Twitter’s been filled with garbage I […]

Moving

Today’s Technology Takes the Work Out of Moving

By

Until now, finding a moving company took patience, effort and a whole lot of phone calls. You had to ask around for prices—or fill out a form that did nothing more than share your information with a bunch of companies. Then you had to wait for quotes. Select a moving company. Trust a complete stranger […]

Maureen McDonnell

Why Your Reference Letters are Worthless

By

Maureen McDonnell could use a solid reference right about now. Instead, the former first lady of Virginia is on trial for corruption alongside her husband, former Governor Bob McDonnell. The two are accused of accepting gifts from Jonnie R. Williams Sr., a well-to-do businessman, in exchange for promoting Williams’ dietary supplement, Anatabloc. During the trial, witnesses have called […]