The Arabic hashtag #stab is something I'd rather not see on a social media post. Israel's UN ambassador, Danny Danon, recently showed a version of the instructional graphic that accompanied that hashtag to the UN Security Council with the English-language title, "How to Stab a Jew." Mr. Danon was making a point – but also describing a form of warfare so new it does not yet have a name.
Machine Learning and Artificial Intelligence
Up to now, all marketers have been active engagement specialists: get consumers’ attention, get them to do something. But over the next few years, digitally enhanced marketers will emerge.
“Have a magical day!” is the way Disney cast members wish you farewell. They’re not kidding. The “happiest place on earth” does its best to make it so. The cast members (Disney-speak for employees) help, but Walt Disney World is well on its way to achieving consciousness. How? As Arthur C. Clarke so eloquently stated, […]
How can mature brands drive growth? The answer might be found with beer, Pop-Tarts and a simple algorithm.
In a perfect world, you just hire a bunch of data scientists, have them deploy clever algorithms, and the machine will output a clear path to higher sales, better ROI and world peace. Sadly, that’s not how it works.