Shelly’s Blog

Bot Traffic

Non-Human Traffic, Ad Fraud and Viewability

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Bots generate more than half the traffic on the public Internet. This is indisputable. In fact, the Association of National Advertisers believes that advertisers will lose $6.3 billion globally to bots in 2015. This will not stop until someone (the marketers, the government, the justice department) makes it stop because everyone – the ad networks, the traffic sellers, the bot creators, the publishers, the ad agencies, the trading desks, the DMPs, the SSPs, everyone – except the marketers – is making money.

Reuters - Stabbing in Israel

Death by Social Media

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The Arabic hashtag #stab is something I'd rather not see on a social media post. Israel's UN ambassador, Danny Danon, recently showed a version of the instructional graphic that accompanied that hashtag to the UN Security Council with the English-language title, "How to Stab a Jew." Mr. Danon was making a point – but also describing a form of warfare so new it does not yet have a name.

1776

7 Hottest Tech Trends in 1776

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In the 1770s, America was a relatively low tech, agrarian society. But all that was about to change. So here, for your Independence Day reading pleasure, are the seven hottest tech trends circa 1776.

Twitter Logo

Twitter: Maybe TV Advertising Doesn’t Work

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I’m going to leave the punditry about Twitter’s management issues to Chris Sacca and others who have (and will) make suggestions about how to right the ship. What I would like to explore is a simple, obvious fact: Twitter is not a compelling consumer product.

9 Things Every Consultant Should Know

9 Things Every Consultant Should Know

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I’ve been asked out for coffee or drinks countless times this past year by newly minted consultants seeking advice. Here are my answers to the most-asked questions about how to set up and sustain your new consulting business as a single practitioner.

Britt McHenry ESPN

What We Can Learn from Britt McHenry

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We are living in an Orwellian “Big Brother” surveillance state. It’s a big issue and it deserves our attention, but the government is not in the habit of publicly embarrassing people by releasing edited versions of the surveillance video it captures. That is what private security cameras are for.

What Do You Do with Data?

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Big Data and Data Science are overused catch phrases that can mean anything anyone wants them to mean. But the hype doesn't change the facts. We are being overwhelmed with data, and I can assure you that if you don't know what to do with it, your competition will.

Can Machines Really Learn?

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In a perfect world, you just hire a bunch of data scientists, have them deploy clever algorithms, and the machine will output a clear path to higher sales, better ROI and world peace. Sadly, that’s not how it works. 

Apple Watch and the iPhone 6: Things to Ponder

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The most impressive thing about Apple’s iPhone 6 launch event was not the hardware, software or the company’s fantastic ecosystem. It wasn’t Apple Heath or even Apple Pay. It was Apple’s clear and well-executed strategy. While the Street was not impressed with any of it (as evidenced by the downward movement in share price), analysts […]