Shelly’s Blog

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Twitter: Maybe TV Advertising Doesn’t Work

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I’m going to leave the punditry about Twitter’s management issues to Chris Sacca and others who have (and will) make suggestions about how to right the ship. What I would like to explore is a simple, obvious fact: Twitter is not a compelling consumer product.

9 Things Every Consultant Should Know

9 Things Every Consultant Should Know

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I’ve been asked out for coffee or drinks countless times this past year by newly minted consultants seeking advice. Here are my answers to the most-asked questions about how to set up and sustain your new consulting business as a single practitioner.

Britt McHenry ESPN

What We Can Learn from Britt McHenry

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We are living in an Orwellian “Big Brother” surveillance state. It’s a big issue and it deserves our attention, but the government is not in the habit of publicly embarrassing people by releasing edited versions of the surveillance video it captures. That is what private security cameras are for.

What Do You Do with Data?

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Big Data and Data Science are overused catch phrases that can mean anything anyone wants them to mean. But the hype doesn't change the facts. We are being overwhelmed with data, and I can assure you that if you don't know what to do with it, your competition will.

Can Machines Really Learn?

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In a perfect world, you just hire a bunch of data scientists, have them deploy clever algorithms, and the machine will output a clear path to higher sales, better ROI and world peace. Sadly, that’s not how it works.