Shelly’s Blog

What Do You Do with Data?

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Big Data and Data Science are overused catch phrases that can mean anything anyone wants them to mean. But the hype doesn't change the facts. We are being overwhelmed with data, and I can assure you that if you don't know what to do with it, your competition will.

Can Machines Really Learn?

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In a perfect world, you just hire a bunch of data scientists, have them deploy clever algorithms, and the machine will output a clear path to higher sales, better ROI and world peace. Sadly, that’s not how it works. 

Apple Watch and the iPhone 6: Things to Ponder

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The most impressive thing about Apple’s iPhone 6 launch event was not the hardware, software or the company’s fantastic ecosystem. It wasn’t Apple Heath or even Apple Pay. It was Apple’s clear and well-executed strategy. While the Street was not impressed with any of it (as evidenced by the downward movement in share price), analysts […]

Data Science 101 – Definitions You Need to Know

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Our 7th Annual Media Technology Summit is just a few weeks away, and the subject of data science is going to be front and center. Each and every one of us creates a wealth of data every day, but… information is not knowledge. The data must be wrangled and put in context to make it […]