Shelly’s Blog

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Our 7th Annual Media Technology Summit is just a few weeks away, and the subject of data science is going to be front and center. Each and every one of us creates a wealth of data every day, but… information is not knowledge. The data must be wrangled and put in context to make it Continue Reading →

My Banned Word Holiday Rant

Banned Words
Just for fun (and in honor of Labor Day and the people who work for a living), here is a list of buzzwords, biz speak and hipster droppings that should be banned from every business meeting forevermore. Continue Reading →
We’re busy planning our 7th Annual Media Technology Summit, and we’re going to devote quite a bit of time to the subject(s) of programmatic advertising. While it is one of the most overused phases in our business, the impact data-driven automation is going to have on how advertising is measured, bought and sold cannot be Continue Reading →
Password
7-1d7w!Ka  is an abbreviation for, “Toto, I don’t think we’re in Kansas anymore.” The letter “T” is represented by a the number “7.”  The uppercase letter “I” is represented by a “1.” The lowercase letter “i” is represented by an “!” and the other letters are just letters. Toto, I don’t think we’re in Kansas anymore.  Gets shortened to: T-IdtwiKa, which gets Continue Reading →

Israel’s Iron Dome

The politics of the conflict between Hamas and the State of Israel are well documented, and I’m sure you have already formed an opinion about who is at fault and what must be done. This article is not about any of that. It’s not about right or wrong, good or bad, politics or religion … Continue Reading →
Will Microsoft’s Surface Pro 3 replace your laptop? That’s the million dollar question. Microsoft says it absolutely can – and they’re right. The Surface Pro 3 is Microsoft’s newest tablet. The device has a bigger screen than its predecessors (12”), is more powerful and comes with better accessories. All in all, there are five models, Continue Reading →

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