Shelly’s Blog

10 Definitions Every C-Suite Exec Must Be Able to Teach


We’re busy planning our 7th Annual Media Technology Summit, and we’re going to devote quite a bit of time to the subject(s) of programmatic advertising. While it is one of the most overused phases in our business, the impact data-driven automation is going to have on how advertising is measured, bought and sold cannot be […]


Change Your Password with LEET


7-1d7w!Ka  is an abbreviation for, “Toto, I don’t think we’re in Kansas anymore.” The letter “T” is represented by a the number “7.”  The uppercase letter “I” is represented by a “1.” The lowercase letter “i” is represented by an “!” and the other letters are just letters. Toto, I don’t think we’re in Kansas anymore.  Gets shortened to: T-IdtwiKa, which gets […]


What a Difference a Week Makes: The Old “New” Media Landscape: 21stCF, TW, T-Free, Sprint


What a difference a week makes. At our Innovation Series breakfast this past week, I was planning to discuss my recent article, The “New” Media Landscape: CNBCUTWC, 21stCFTW, ATTDirecTV, T-Sprint. We sent out our pre-breakfast discussion guide just as the Twenty-First Century Fox/Time Warner and Sprint/T-Mobile deals blew up. This made for an awesome, lively […]

Israel’s Iron Dome


The politics of the conflict between Hamas and the State of Israel are well documented, and I’m sure you have already formed an opinion about who is at fault and what must be done. This article is not about any of that. It’s not about right or wrong, good or bad, politics or religion … […]