Shelly’s Blog

10 Definitions Every C-Suite Exec Must Be Able to Teach

We’re busy planning our 7th Annual Media Technology Summit, and we’re going to devote quite a bit of time to the subject(s) of programmatic advertising. While it is one of the most overused phases in our business, the impact data-driven automation is going to have on how advertising is measured, bought and sold cannot be […]

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Change Your Password with LEET

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7-1d7w!Ka  is an abbreviation for, “Toto, I don’t think we’re in Kansas anymore.” The letter “T” is represented by a the number “7.”  The uppercase letter “I” is represented by a “1.” The lowercase letter “i” is represented by an “!” and the other letters are just letters. Toto, I don’t think we’re in Kansas anymore.  Gets shortened to: T-IdtwiKa, which gets […]

21stCFTW

What a Difference a Week Makes: The Old “New” Media Landscape: 21stCF, TW, T-Free, Sprint

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What a difference a week makes. At our Innovation Series breakfast this past week, I was planning to discuss my recent article, The “New” Media Landscape: CNBCUTWC, 21stCFTW, ATTDirecTV, T-Sprint. We sent out our pre-breakfast discussion guide just as the Twenty-First Century Fox/Time Warner and Sprint/T-Mobile deals blew up. This made for an awesome, lively […]