One of the best ways to have a successful conversation about programmatic and its associated technologies is to have a set of common terms that everyone understands and agrees upon.
We’re busy planning our 7th Annual Media Technology Summit, and we’re going to devote quite a bit of time to the subject(s) of programmatic advertising. While it is one of the most overused phases in our business, the impact data-driven automation is going to have on how advertising is measured, bought and sold cannot be […]
7-1d7w!Ka is an abbreviation for, “Toto, I don’t think we’re in Kansas anymore.” The letter “T” is represented by a the number “7.” The uppercase letter “I” is represented by a “1.” The lowercase letter “i” is represented by an “!” and the other letters are just letters. Toto, I don’t think we’re in Kansas anymore. Gets shortened to: T-IdtwiKa, which gets […]
What a difference a week makes. At our Innovation Series breakfast this past week, I was planning to discuss my recent article, The “New” Media Landscape: CNBCUTWC, 21stCFTW, ATTDirecTV, T-Sprint. We sent out our pre-breakfast discussion guide just as the Twenty-First Century Fox/Time Warner and Sprint/T-Mobile deals blew up. This made for an awesome, lively […]
Over the next 18 months, proposed and pending mergers and acquisitions are going to completely change the media landscape. Even if only a few of them are completed, the impact will be felt across the value chain, Hollywood will be shaken to its core and we will live in a very different world. Here are […]