Technology, Media & Marketing

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Regression
Because the velocity of data is increasing and will always increase, the need for data literacy is increasing and will always increase. This does not mean that to be successful executive you have to become a data scientist -- quite the contrary. It means that in order to be a successful executive, you need to understand how data is turned into action, be familiar with the methods of data science and data scientific research, and be able to think strategically about how to use data to create value for your business. All other things being equal, there is a significant difference between being literate and being fluent. Continue Reading →
"Hello." He Lied
I don’t like to discuss religion or politics in polite company. It’s pointless. Both subjects provoke passionate lectures espousing personal worldviews, and minds are seldom, if ever, changed. But … after watching some of the speeches and debates, reading some tweets, and switching between the parade of pundits on CNN, Fox News and MSNBC, I've started to wonder what @tjeff (my hypothetical twitter handle for a reincarnated Thomas Jefferson) would have had to do to find the facts upon which to base his independent thinking. Continue Reading →
Tay.ai
Tay is a combination chatbot and AI system designed by Microsoft to "engage and entertain people where they connect with each other online through casual and playful conversation." It was specifically "targeted at 18 to 24 year olds in the U.S., the dominant users of mobile social chat services in the U.S." If the words "designed" and "targeted" are off-putting, then you're really not going to care for one of the system's recent, now infamous, tweets ... but, there is much, much more to learn from Microsoft's mistake. Continue Reading →

Twitter Is in Real Trouble

Why is Twitter in real trouble? In a world that is becoming more and more connected every day, Twitter has done the unthinkable: it has shrunk. What's worse is that Twitter gets more free TV advertising than almost any other product or service which leaves two possibilities: (1) TV advertising does not work. (2) People don’t like the product. I’ll go with number 2. Here's why ... Continue Reading →

Death by Social Media

Reuters - Stabbing in Israel
The Arabic hashtag #stab is something I'd rather not see on a social media post. Israel's UN ambassador, Danny Danon, recently showed a version of the instructional graphic that accompanied that hashtag to the UN Security Council with the English-language title, "How to Stab a Jew." Mr. Danon was making a point – but also describing a form of warfare so new it does not yet have a name. Continue Reading →

The Root of Ad Evil

Money
Every crisis needs a villain. The advertising crisis is no exception. Some want to blame ad networks, others want to blame programmatic pricing tools, and still others believe that bad coding is at fault. Page load times are an obvious villain, but maybe we should blame the evildoers who clutter our world with massive amounts of interruptive, unwanted ad fodder. In practice, there are a number of easily identifiable tactical and executional factors contributing to the industry's existential crisis. Sadly, even if the industry could solve all of them, the effort would do very little, if anything, to correct the misalignment of outcomes and incentives that are the root of ad evil. Continue Reading →
Spelling Bee Winners 2019
What better way to celebrate the next batch of competitors for the Scripps National Spelling Bee than with mobile applications and games designed to prepare Elementary to Middle School students for spelling quizzes and tests? These apps (most vetted by educational experts) can help students spell, expand their vocabularies and use words in the correct context. Continue Reading →
Google Search
It’s Advertising Week here in New York and I’ve been listening to presentation after presentation about the new, new thing … Local Advertising. So, here is an excerpt from my upcoming book, “Digital Leadership: How to Succeed in a Connected World,” about the complete myth of local advertising. Harry emailed me the other day. He Continue Reading →

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