The Future of Work

Posts I've written about The Future of Work. Subscribe to my newsletter to make sure you don't miss anything.
Compass Pointing North
Unified brand messaging and a well-defined brand personality are among your business’s most valuable assets. It all starts with a statement of the organization’s vision and mission (sometimes combined into a brand purpose) and a statement of brand values. Continue Reading →

SWOT Analysis

SWOT
SWOT analysis (strengths, weaknesses, opportunities, threats) may be the most famous strategic planning technique. What I love about SWOT is its flexibility and adaptability. This framework is a great way to aggregate the information you need to continuously improve and adapt your areas of focus. If you’re in business, you’ve probably been in many SWOT sessions. But have you run them? If not, here’s how. If you’re an expert in the SWOT process, here’s the variation I use as a prerequisite to creating a brand playbook. Continue Reading →
Life Plan Roadmap Template
Like many of you, I’ve spent the past few months talking with friends and colleagues about the future. Everyone, myself included, is taking their best guess about what the new normal will be. There are many common questions: what will happen to restaurants, theaters, Broadway, concerts, bars, hotels, commercial real estate, the auto industry, airline travel, etc. As the conversations drift from professional to personal I am almost always asked, "What do you think I should do now?" Continue Reading →
warehouse worker
CNBC is reporting that Amazon is planning to build its own diagnostic labs as it ramps up to test the bulk of its workforce for COVID-19 every two weeks. Workers would test themselves with nasal swabs, using a video for guidance, with a clinical professional supervising. Those testing positive will be referred to a third-party Continue Reading →
Part Copying
Most of us are waking up in an unrecognizable world. We are working from home or forced to adopt new ways of working together. We're all adapting and doing our best just to get through the day. There are not many silver linings to this dark pandemic cloud. But one may be the opportunity to create new, better, more productive processes which will lead to much better products. Continue Reading →
Masks
The coronavirus pandemic is teeming with known unknowns. How many people have had it? How many people will get it? What is today’s R0 value in the top 50 markets? How will we assess the risk of bringing our employees back to the office? What impact will new consumer preferences have on our business? Will we have inflation or deflation? A recession or depression? As hard as these questions are, we’ve helped our corporate clients reframe and answer them in multiple ways. You can too. Here’s how. Continue Reading →
Coronavirus Masks
I was looking at my list of pre-pandemic theses and it is absolutely frightening how irrelevant most of them are to a post-pandemic future. Worrying about AI taking white-collar jobs, or the fate of commoditized packaged goods, or the adoption rates of IoT devices, or the potential deployment of 5G service seems meaningless if people are worried about being safe and wondering how they are going to put a roof over their heads and food on the table. So, it’s time for some new thinking, and an action plan for 2020 and beyond. Here's how. Continue Reading →
Space
As out of control as everything feels today, we do have control over one thing: how we spend our time. Time is a currency. So much so that we call the use of it “spending” time. Today, while some are forced to put themselves in harm’s way to do what needs to be done, many of us will have the shared experience of being alone. How will you “invest” your alone time? Here are a few ideas. Continue Reading →

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