WFH

Posts I've written about WFH. Subscribe to my newsletter to make sure you don't miss anything.
Online Networking Salon
I miss meeting new people. I miss bumping into people I know. So, necessity being the mother of invention, my team has been experimenting with different ways to gather our community – and we have a plan. Introducing the Shelly Palmer Online Networking Salons. They are free, category-specific, weekly, 20-minute, super-curated, small, Zoom meetings where you will introduce yourself, meet some new people, bump into old friends, learn something, hang out for a bit, and then get back to work. Here’s how we tested the theory and why we know it works. Continue Reading →
Compass Pointing North
Unified brand messaging and a well-defined brand personality are among your business’s most valuable assets. It all starts with a statement of the organization’s vision and mission (sometimes combined into a brand purpose) and a statement of brand values. Continue Reading →

SWOT Analysis

SWOT
SWOT analysis (strengths, weaknesses, opportunities, threats) may be the most famous strategic planning technique. What I love about SWOT is its flexibility and adaptability. This framework is a great way to aggregate the information you need to continuously improve and adapt your areas of focus. If you’re in business, you’ve probably been in many SWOT sessions. But have you run them? If not, here’s how. If you’re an expert in the SWOT process, here’s the variation I use as a prerequisite to creating a brand playbook. Continue Reading →
Part Copying
Most of us are waking up in an unrecognizable world. We are working from home or forced to adopt new ways of working together. We're all adapting and doing our best just to get through the day. There are not many silver linings to this dark pandemic cloud. But one may be the opportunity to create new, better, more productive processes which will lead to much better products. Continue Reading →
Coronavirus Masks
I was looking at my list of pre-pandemic theses and it is absolutely frightening how irrelevant most of them are to a post-pandemic future. Worrying about AI taking white-collar jobs, or the fate of commoditized packaged goods, or the adoption rates of IoT devices, or the potential deployment of 5G service seems meaningless if people are worried about being safe and wondering how they are going to put a roof over their heads and food on the table. So, it’s time for some new thinking, and an action plan for 2020 and beyond. Here's how. Continue Reading →
Shelly Palmer and Jane Jetson
If you’ve recently added “video conference producer” to your job description, I have a few tips and techniques that will help you take your WFH video studio to the next level. We’ll have a look at cameras, lights, microphones, backgrounds, and some tricks of the trade that will help you get the most out of the equipment you already have. Continue Reading →

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