WFH

Want to spend less time on your computer during the pandemic and beyond? Here are five productivity tools I use every day along with some tips on how to get the most out of them. Continue Reading →

The velocity of data is increasing and will always increase. Therefore, the need for data literacy is increasing and will always increase. All other things being equal, there is a significant difference between being literate and being fluent. To create value for your business you need to think strategically about sources and uses of data and understand how data is turned into action. Let’s review. Continue Reading →

On August 6, 2020, the president of the United States signed two virtually identical executive orders banning the use of both TikTok and WeChat. TikTok will survive due to a partnership deal with Oracle that, at this writing, the president has approved. But, unless a federal judge issues a stay, by the time you read this WeChat will be officially banned. Continue Reading →

If we were in a business meeting and someone said something was “future-proof,” I’d reach for my banned words money jar and fine them $20. “Future-proof” is on my banned words list because it conveys the idea that there is a state of being or condition that will automatically adapt to the future. That’s just wrong. When it comes to making a living, the world we live in requires you to continuously, consciously, dynamically adapt. With our new definition in mind, here’s how to think about future-proofing your ability to earn. Continue Reading →

The New York Times did a wonderful set of articles last week titled OOO. The articles cover the spectrum of issues we are all facing working from home (WFH). Some of the writings were based on a survey they took of 1,123 remote workers. And because of the polling methodology, the results were unsurprising, so much so that I decided to do our own poll so we could compare responses. The results of our poll were surprising, to say the least. Continue Reading →

I miss meeting new people. I miss bumping into people I know. So, necessity being the mother of invention, my team has been experimenting with different ways to gather our community – and we have a plan. Introducing the Shelly Palmer Online Networking Salons. They are free, category-specific, weekly, 20-minute, super-curated, small, Zoom meetings where you will introduce yourself, meet some new people, bump into old friends, learn something, hang out for a bit, and then get back to work. Here’s how we tested the theory and why we know it works. Continue Reading →

Shelly and Ross chat with Tami Erwin, EVP & CEO, Verizon Business Group about the programs and products available to help small businesses get through the pandemic and beyond. Continue Reading →

Unified brand messaging and a well-defined brand personality are among your business’s most valuable assets. It all starts with a statement of the organization’s vision and mission (sometimes combined into a brand purpose) and a statement of brand values. Continue Reading →

SWOT analysis (strengths, weaknesses, opportunities, threats) may be the most famous strategic planning technique. What I love about SWOT is its flexibility and adaptability. This framework is a great way to aggregate the information you need to continuously improve and adapt your areas of focus. If you’re in business, you’ve probably been in many SWOT sessions. But have you run them? If not, here’s how. If you’re an expert in the SWOT process, here’s the variation I use as a prerequisite to creating a brand playbook. Continue Reading →

Most of us are waking up in an unrecognizable world. We are working from home or forced to adopt new ways of working together. We're all adapting and doing our best just to get through the day. There are not many silver linings to this dark pandemic cloud. But one may be the opportunity to create new, better, more productive processes which will lead to much better products. Continue Reading →