DTC Skills Workshop

A weekly interactive workshop about direct to consumer product development & marketing
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Every Wednesday from 3pm-4pm ET on Zoom. Hosted by Shelly Palmer

The skills required to create and market direct-to-consumer (DTC) digital products and services have become table stakes for corporate executives and solo practitioners alike.

In this series of interactive workshops, Shelly Palmer will take you through the process (both strategy and hands-on how to tactics) of creating, building, and marketing digital products.

Topics include:

  • Building buyer personas
  • Crafting media buying targets
  • ROI and ROAS calculations
  • Product development
  • Marketing funnels and landing pages
  • Media and metrics
  • Media optimization
  • Tools, tips & techniques

This is a free weekly workshop open to all.

The subject is presented in a lecture/lab format.

 

 

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