Life Plan Roadmap Template
Like many of you, I’ve spent the past few months talking with friends and colleagues about the future. Everyone, myself included, is taking their best guess about what the new normal will be. There are many common questions: what will happen to restaurants, theaters, Broadway, concerts, bars, hotels, commercial real estate, the auto industry, airline travel, etc. As the conversations drift from professional to personal I am almost always asked, "What do you think I should do now?" Continue Reading →

The Business Of Twitter

Twitter
On this episode of Think About This with Shelly Palmer & Ross Martin — What is the best way for brands to get the most out of Twitter? Shelly and Ross take flight with Stacy Minero, Global Head of Twitter ArtHouse and Sarah Personette, VP Global Client Solutions at Twitter for the answer. Plus, what we can do about COVID-19 and more. Continue Reading →

Ad Blocking as High as 30%

ad blocker
Stats in a new report from Blockthrough suggest that more than 750 million devices (mobile and computer) were running ad blockers in Q4 2019. The increase is pegged at roughly 64% over the past three years. Continue Reading →
Google Paid Search
Over the past couple of weeks, Google has made some unsubtle changes to its search results pages. To say that the line between paid ads and organic search results has been blurred is to understate in the extreme. Continue Reading →

People Hate Ads

Times Square
There’s an article in today’s New York Times with the title, “The Advertising Industry Has a Problem: People Hate Ads.” It says, “the advertising industry faces an ‘existential need for change,’ according to a blunt report published on Monday by the research firm Forrester. Now the agencies must ‘disassemble what remains of their outmoded model’ or risk ‘falling further into irrelevance,’ the report concludes.” Continue Reading →
To Google or To Amazon? Search is the Answer
According to eMarketer, the U.S. search ad market is expected to grow to $55.17 billion (up 18% YoY). Roughly 73 percent (approx. $40 billion) of that goes to Google. But Amazon is on fire. Its search business is growing fast and it is expected to reach almost 13 percent this year and nearly 16 percent Continue Reading →
Facebook: Platform, Publisher, or Ministry of Truth?
Facebook is being pilloried for its unwillingness to remove a paid advertisement by President Trump’s reelection campaign after Facebook was notified by the Biden campaign that the ad contained false statements about Joe Biden and his son. On the surface, this seems simple, and Facebook’s decision not to remove the ad seems wrong. But there is much more to the story. Continue Reading →