Advertising

Kaepernick

Brand Bravery as a Go-to-Market Strategy

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Nike’s tenet “Believe in something. Even if it means sacrificing everything.” is inspirational. While some are applauding Nike for standing up for what it believes, others (who disagree with Nike on this issue) find themselves torn between their love of the brand and their own beliefs.

GDPR

5 Ways GDPR Will Change Your World

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On May 25, a new law called the General Data Protection Regulation (GDPR) is going into effect in the European Union. The law was created to protect EU citizens from potential abuses, like the recent Cambridge Analytica scandal. Wondering how this will change your world? Here are 5 things you should know.

Blue Disco Ball

The Middle Management Error Vendors Love Most – Redux

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We deal with procurement departments everyday. It's a fact of modern day corporate life. But this week, I've had to respond to so many RFPs asking for "blue disco balls," (my metaphoric name for a specific kind of middle management error that most vendors, suppliers and even solutions providers love most), I'm thinking about hanging one over my desk. What is a “blue disco ball?” Here's a story I wrote last year about every senior executive’s worst nightmare and every vendor’s holiday bonus all rolled into a budget-busting good time.

Banned Words

My Banned Words for 2017

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Just for fun, here is a list of buzzwords, biz speak, and hipster droppings that should be banned from every business meeting forevermore.