Advertising

With the full understanding that killing 3rd-party cookies in its very popular Chrome browser would impact practically every advertiser, Google, the world's largest seller of advertising, offered its idea of a replacement: FLoC (Federated Learning of Cohorts). To make a long story short, practically everyone but Google hates the idea. Continue Reading →

Ready to be part of a FLoC? That's Google's acronym for a Federated Learning of Cohorts, a toolset supposedly engineered to help take the "psycho" out of psychographics. Continue Reading →

Google announced it will stop selling ads based on your personal web browsing history. If you do any digital marketing, this is world-changing news. Continue Reading →

How do you turn a small marketing budget into an awareness powerhouse? Reddit's five-second regional ad during the Super Bowl did that and more. You may not have seen it (it only ran in nine of the top 10 markets), but it was genius. Continue Reading →

Have Google and Facebook thrown their weight around the media business? Yes. Are they monopolies? That's what these lawsuits will determine. Continue Reading →

Apple is about to dramatically shift how advertisers and content creators can use data to put the right message in front of the right person at the right time. The impact will be felt by everyone. Continue Reading →

Apple has picked a huge fight with the advertising industry and ad-supported app developers. Starting in 2021, Apple will remove apps from its App Store that don't comply with its App Tracking Transparency guidelines. Continue Reading →

Shelly and Ross chat with Lisa Granatstein, Editor, SVP, Programming of Adweek about, well... everything! Continue Reading →

Shelly & Ross chat with Chris Brandt, CMO of Chipotle Mexican Grill about how the organization's billion dollar digital business and how they made it happen. Plus, we get the answer to the most pressing Chipotle question: Why is Guacamole extra? Continue Reading →

On this episode of Think About This with Shelly Palmer & Ross Martin — What is the best way for brands to get the most out of Twitter? Shelly and Ross take flight with Stacy Minero, Global Head of Twitter ArtHouse and Sarah Personette, VP Global Client Solutions at Twitter for the answer. Plus, what we can do about COVID-19 and more. Continue Reading →