Timing is Everything

Clicking on Jennifer Aniston’s Sweater Just Got Real
There's an article in The Verge today entitled “Streaming services really want you to buy stuff while you watch TV”, which reminded me of some sage advice I often got from the late Clayton P. Knowles, Jr., Esq. (my first general counsel). Continue Reading →

Perplexity Ad Support is Perplexing

I am very sad to report that Perplexity.ai, my favorite hybrid AI search tool, is planning to sell ads. The company says it will focus on introducing "native ads" by allowing brands to influence the "related questions" feature, which accounts for 40% of Perplexity's queries. Continue Reading →

Super Ratings for the Super Bowl

Super Bowl LVIII, which aired on CBS and was simulcast on various platforms (including Paramount+, Univision, and Nickelodeon), achieved a record-breaking 123.4 million viewers, making it the most-watched television broadcast in the United States since the Apollo 11 moon landing in 1969 and surpassing last year’s Super Bowl viewership of 115 million. Continue Reading →

Why You Think Your Devices Are Listening to You

At a dinner party the other night, a very accomplished business person told a story about how he and his wife were certain that their devices were listening to their conversations. “I was talking to my wife about a pair of designer shoes that she wanted to purchase, and not 10 minutes later while she was doing some online research for work, she saw an ad for that exact pair of shoes. She hadn’t searched for the shoes; the ad just appeared. Clearly, our computers or our phones are listening.” Some people nodded in agreement, and others began to chime in. Continue Reading →

The Future of Google Search

Google has thrown open the doors, albeit cautiously, to its new experiment: Search Labs. This venture is a crucible for testing features that could redefine how we engage with search engines​​. Continue Reading →

Generative Google Ads Are Here

Google is incorporating generative AI into its marketing business, offering advertisers AI-generated content across its platforms, according to a report from the Financial Times. Alphabet plans to use large language model (LLM) technology, similar to that used in its Bard chatbot, to create ads on search pages, YouTube, Maps, Gmail, and its other platforms. Continue Reading →