Instagram will now let all users tag products in their posts. The feature is rolling out to users in the U.S. today. Continue Reading →
Advertising
Posts I've written about Advertising. Subscribe to my newsletter to make sure you don't miss anything.
Have you ever been talking about a particular pair of shoes or handbag with a friend, only to suddenly see ads for that exact product pop up on Facebook and on Google? It must mean your phone is spying on you! Right? Wrong! Shelly Palmer talks with Bianca Peters and Raegan Medgie about predictive analytics and what's really happening. Continue Reading →
In partnership with Shopify, TikTok is adding in-app shopping. What does that have to do with tapping on Jennifer Aniston's sweater? Continue Reading →
With the full understanding that killing 3rd-party cookies in its very popular Chrome browser would impact practically every advertiser, Google, the world's largest seller of advertising, offered its idea of a replacement: FLoC (Federated Learning of Cohorts). To make a long story short, practically everyone but Google hates the idea. Continue Reading →
Ready to be part of a FLoC? That's Google's acronym for a Federated Learning of Cohorts, a toolset supposedly engineered to help take the "psycho" out of psychographics. Continue Reading →
Google announced it will stop selling ads based on your personal web browsing history. If you do any digital marketing, this is world-changing news. Continue Reading →
How do you turn a small marketing budget into an awareness powerhouse? Reddit's five-second regional ad during the Super Bowl did that and more. You may not have seen it (it only ran in nine of the top 10 markets), but it was genius. Continue Reading →
Have Google and Facebook thrown their weight around the media business? Yes. Are they monopolies? That's what these lawsuits will determine. Continue Reading →
Apple is about to dramatically shift how advertisers and content creators can use data to put the right message in front of the right person at the right time. The impact will be felt by everyone. Continue Reading →
Apple has picked a huge fight with the advertising industry and ad-supported app developers. Starting in 2021, Apple will remove apps from its App Store that don't comply with its App Tracking Transparency guidelines. Continue Reading →