Advertising

Shelly Palmer on Fox 5

Breathalyzer on a “Chip” | Shelly Palmer on Fox 5

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Shelly Palmer talks about Tostitos alcohol-sensing bag and its embedded near-field communications (NFC) chip that you can tap with your phone to call and Uber (if you're too drunk to drive) on Fox 5 with Teresa Priolo and Antwan Lewis. Original Airdate: January 31, 2017

Mainstream Media Logos

The Mainstream Media Is Rigged #MSM

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"The media is rigged. Big League," to quote a famous media critic. But the MSM is probably not rigged the way you think it is. That said, the MSM is amoral, irrevocably corrupt and, sadly, can never be fixed. The truth is now truthy, reality has transmogrified into wikiality, facts have become flexible, and the thin permeable membranes that used to separate journalism, opinion, commentary and entertainment have disintegrated. To help you understand why, I offer this accurate, albeit oversimplified, description of how the mainstream media is "rigged" and what you can do about it.

Clickbait

Facebook Is Killing Clickbait and the Results Will Surprise You!

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Much has been written about why and how Facebook is killing clickbait and what effect that might have on publishers, agencies and marketers. But to truly understand the impact of this newly updated anti-clickbait algorithm, you need to consider a few other recent Facebook policy changes that, when taken together, will make it harder and more expensive for publishers to bundle native content, drive traffic and accomplish their reach goals.

Blue Flatline

What We’ll Do When Ad Tech Dies

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When you analyze the effects of fraud, viewability and ad blocking on the digital display advertising business, then add the ever-increasing abilities of the traffic launderers to game the system, you reach an inevitable conclusion: ad tech has evolved into a toxic ecosystem that is killing itself, and it is taking digital advertising with it.

Bot Traffic

Non-Human Traffic, Ad Fraud and Viewability

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Bots generate more than half the traffic on the public Internet. This is indisputable. In fact, the Association of National Advertisers believes that advertisers will lose $6.3 billion globally to bots in 2015. This will not stop until someone (the marketers, the government, the justice department) makes it stop because everyone – the ad networks, the traffic sellers, the bot creators, the publishers, the ad agencies, the trading desks, the DMPs, the SSPs, everyone – except the marketers – is making money.