Advertising

Shelly and Ross chat with Lisa Granatstein, Editor, SVP, Programming of Adweek about, well... everything! Continue Reading →

Shelly & Ross chat with Chris Brandt, CMO of Chipotle Mexican Grill about how the organization's billion dollar digital business and how they made it happen. Plus, we get the answer to the most pressing Chipotle question: Why is Guacamole extra? Continue Reading →

On this episode of Think About This with Shelly Palmer & Ross Martin — What is the best way for brands to get the most out of Twitter? Shelly and Ross take flight with Stacy Minero, Global Head of Twitter ArtHouse and Sarah Personette, VP Global Client Solutions at Twitter for the answer. Plus, what we can do about COVID-19 and more. Continue Reading →

Adweek is reporting that Uber struck a deal with out-of-home ad-tech company Adomni that will place ads on the roofs of about 1,000 vehicles in three cities starting April 1. Is this an April Fool’s Day joke? Not according to Adweek. Continue Reading →

Stats in a new report from Blockthrough suggest that more than 750 million devices (mobile and computer) were running ad blockers in Q4 2019. The increase is pegged at roughly 64% over the past three years. Continue Reading →

If your business objective is awareness, the next time you are thinking about ditching TV, radio, or other broad reach (wasteful) advertising opportunities for a tightly targeted “addressable” campaign with “no waste,” consider the network effect. It is a powerful, valuable force multiplier. Continue Reading →

Bubbling around $5.6 million per unit, a Super Bowl commercial is about the most money you can spend on 30 seconds of airtime, and for good reason -- it's worth it. Continue Reading →

The word "hoax" has come into sharp focus recently and it has caused more than a few of my friends and colleagues to assert that the mainstream news media is "rigged." This is not a new subject, but it is newly relevant because of the current political climate. I'm not going to defend the MSM. But I am happy to explain why a certain famous media critic likes to say, "The media is rigged. Big League." Continue Reading →

Peloton (the exercise bike company) watched $942 million in market value ride into the sunset in a single day. The value destruction was due to its controversial holiday commercial. The internet didn't like it. But... did the punishment fit the crime? Is this result an unfortunate outlier, or are there lessons to be learned? Continue Reading →

Just for fun, here is a list of buzzwords, biz speak, and hipster droppings that should be banned from every business meeting forevermore. Continue Reading →