Twitter
Bad news for Hootsuite, Tweetbot, Ecofon and a host of other third-party Twitter clients: your services are about to get a lot less free advertising. The social media giant, already accused of making life harder for such services, has quietly made another change: when browsing Twitter.com, you will no longer be able to see how Continue Reading →
Word of Mouth
(This content was originally posted on Media Biz Bloggers.) The gender gap is a perennial staple of political reporting, with women generally supporting the democratic candidate and men generally supporting the republican. Now it’s becoming a trending topic in social media circles as well, with recently reported statistics showing that women are far more active on social Continue Reading →
[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/120820_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] We’ve all heard of distracted driving, but distracted dining? One Los Angeles restaurant thinks talking and tapping away at phones during meals is a big enough problem that they’re offering customers a 5% discount to turn in their phones before being seated.  The owner of Eva Restaurant, Continue Reading →
Facebook
Large companies that fail to remove false and misleading comments from their brands’ Facebook pages within 24 hours face potential court action, the competition watchdog has said. Companies are required to monitor comments left by the public to ensure they comply with advertising guidelines and consumer law, after a ruling by the advertising industry’s regulator Continue Reading →

Attention: SEARCH and SIN

Dr. Ned Hallowell
I attended an extraordinary event this week hosted by Joe Polish and Peter Diamandis. Speakers included household names such as Steve Forbes, Ray Kurzweil and Arianna Huffington and some remarkably brilliant people you may not be familiar with. You can check out what Joe and Peter put together at http://www.geniusnetworkmastermind.com/ I learned something from every Continue Reading →

Video in 140 Characters?

Twitter
According to Wikipedia, “Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as ‘tweets.’” Twitter’s brand personality is that of a service that allows us to communicate with each other in short, text-based messages. One could argue that Continue Reading →
LinkedIn Premium
While many public companies in the Internet space have underperformed in 2012–Facebook, we’re looking at you–LinkedIn is an exception. Just last week, the business networking firm reported $228M in revenue during the second quarter, an 89 percent increase compared to the same time period last year. Aside from pulling in advertising dollars, LinkedIn also relies Continue Reading →
Shopping
While the retail store or restaurant is accepted as being “ground zero” of the path to purchase, integrating this critical product selection and purchase location into the “paid-owned-earned” model of media, messaging and engagement has challenged merchants and brands. Now, dynamic location-based media, messaging and engagement strategies are allowing providers of goods and services to Continue Reading →
Social Media Olympics
The Socialympics? Nope. Just Social and Olympic. Everyone seems to want to talk about how social media is impacting NBC’s Olympic coverage. “Look at the velocity of tweets!” “Look at the ratings!” “Twitter must be helping raise awareness and therefore impacting ratings.” “Social media is the secret to saving appointment television viewing!” Maybe, but I Continue Reading →