Mobile Advertising
Mobile is the fastest growing advertising segment (up 60.9 percent worldwide in 2011, PQ Media), but accounts for only one percent of total ad-spend. Even that low percentage represents $2.6 billion this year in the US alone (eMarketer). Brands are fed up with standard ad banners, preferring In-App, rich media. This makes sense, considering that Continue Reading →
[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/120730_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] Last week, Facebook had its first earnings call since becoming a public company, hosted by Mark Zuckerberg and other Facebook executives.  Though its revenue was slightly higher than predicted and it reported a gain in users, shareholders were not impressed.   Advertising made up 86% of its revenue, Continue Reading →
Facebook Sponsored Story
Facebook CEO Mark Zuckerberg, COO Sheryl Sandberg and CFO David Ebersman hosted their first earnings call early Thursday evening. The three executives spoke primarily about the company’s advertising products, which accounted for 86% of its revenue in the second quarter. Zuckerberg emphasized the need to make ads more social — most ads on Facebook right Continue Reading →
Facebook
The mystery is over: We now know whether or not Facebook is actually making money. In its first-ever earnings report released today, the social networking giant reported a net profit of $0.12 earnings per share on quarterly revenues of $1.18 billion. The earnings report matched Wall Street’s expectations of $0.12 earnings per share and revenues Continue Reading →
Foursquare
Social check-in king Foursquare has finally given in to the temptation of paid advertising, now allowing merchants to incorporate promotions into their check-in pages through Promoted Updates. The new pilot program is essentially the paid version of Foursquare’s Local Updates, which the company launched last week to bring news from your most-frequented locations directly to Continue Reading →

Illusions

Illusions
We are ruled, entertained, and informed by courtiers — and the media has evolved into a class of courtiers…Our pundits and experts, at least those with prominent public platforms, are courtiers…It is smoke and mirrors, tricks and con games, and the purpose behind it is deception. – Chris Hedges, Empire of Illusion: The End of Continue Reading →
Jeff Daniels in The Newsroom
On July 10, the Gallup organization announced the results of its latest poll on America’s confidence in various institutions with the headline “Americans’ Confidence in Television News Drops to New Low:” Americans’ confidence in television news is at a new low by one percentage point, with 21% of adults expressing a great deal or quite Continue Reading →
Word of Mouth
(Content originally posted at Keller Fay.) One of the key themes of this blog and my recent book is that the opportunities for business to engage in social marketing extend far beyond online social media such as Facebook or Twitter. Media and marketing of all types drive word of mouth conversation – for example, what people see on television Continue Reading →
Galaxy Tab & iPad
A British judge ruled Wednesday that Apple must run ads in U.K. newspapers saying that Samsung Electronics didn’t copy designs for its iPad – the jurisprudential equivalent of ordering a pupil to write “I will not engage in spurious patent battles” on the blackboard 10,000 times. But new research on online ad campaigns on Yahoo Continue Reading →