Advertising

The mystery is over: We now know whether or not Facebook is actually making money. In its first-ever earnings report released today, the social networking giant reported a net profit of $0.12 earnings per share on quarterly revenues of $1.18 billion. The earnings report matched Wall Street’s expectations of $0.12 earnings per share and revenues Continue Reading →

Social check-in king Foursquare has finally given in to the temptation of paid advertising, now allowing merchants to incorporate promotions into their check-in pages through Promoted Updates. The new pilot program is essentially the paid version of Foursquare’s Local Updates, which the company launched last week to bring news from your most-frequented locations directly to Continue Reading →

[wpaudio url=”https://www.shellypalmer.com/images/podcasts/rosshoney.mp3″ text=”Click to play episode #17″] Shelly talks to Ross Honey, General Manager, Xbox Live Entertainment and Advertising, who has the latest on upcoming Xbox games, expanding entertainment options and new ways to connect with Xbox Live outside the console. Continue Reading →

We are ruled, entertained, and informed by courtiers — and the media has evolved into a class of courtiers…Our pundits and experts, at least those with prominent public platforms, are courtiers…It is smoke and mirrors, tricks and con games, and the purpose behind it is deception. – Chris Hedges, Empire of Illusion: The End of Continue Reading →

On July 10, the Gallup organization announced the results of its latest poll on America’s confidence in various institutions with the headline “Americans’ Confidence in Television News Drops to New Low:” Americans’ confidence in television news is at a new low by one percentage point, with 21% of adults expressing a great deal or quite Continue Reading →

(Content originally posted at Keller Fay.) One of the key themes of this blog and my recent book is that the opportunities for business to engage in social marketing extend far beyond online social media such as Facebook or Twitter. Media and marketing of all types drive word of mouth conversation – for example, what people see on television Continue Reading →

A British judge ruled Wednesday that Apple must run ads in U.K. newspapers saying that Samsung Electronics didn’t copy designs for its iPad – the jurisprudential equivalent of ordering a pupil to write “I will not engage in spurious patent battles” on the blackboard 10,000 times. But new research on online ad campaigns on Yahoo Continue Reading →

[wpaudio url=”https://www.shellypalmer.com/images/podcasts/JeffRosenblumPodcast.mp3″ text=”Click to play episode #16″] Shelly Palmer talks to Jeff Rosenblum, filmmaker and co-founder of the ad agency Questus.  Rosenblum’s new documentary, The Naked Brand, focuses on the death of an advertising model that’s been around for 100 years and Rosenblum says we should be glad.  He says corporations will change the world Continue Reading →

Google is an advertising company first and foremost, but the big revenue the company sees from ads is funding the rest of the company’s efforts — efforts that have brought us great products and services like Gmail, Google Maps and the company’s new Nexus 7 tablet. Search remains Google’s core product, of course, and countless Continue Reading →

I am interested in imperfections, quirkiness, insanity, unpredictability. That’s what we really pay attention to anyway. We don’t talk about planes flying; we talk about them crashing.  –Tibor Kalman, graphics designer I have not been writing as much as I used to. An overview of much of my writing would reveal a highly critical point-of-view of conventional Continue Reading →