Google is an advertising company first and foremost, but the big revenue the company sees from ads is funding the rest of the company’s efforts — efforts that have brought us great products and services like Gmail, Google Maps and the company’s new Nexus 7 tablet. Search remains Google’s core product, of course, and countless Continue Reading →
I am interested in imperfections, quirkiness, insanity, unpredictability. That’s what we really pay attention to anyway. We don’t talk about planes flying; we talk about them crashing.  –Tibor Kalman, graphics designer I have not been writing as much as I used to. An overview of much of my writing would reveal a highly critical point-of-view of conventional Continue Reading →
Facebook Globe
(Content originally posted on HLNTV.) Are you surprised that Facebook wants to enter the online banking business? Or become an online stock trader? Or be a place where you can find your next job? Or let you share all your musical likes? Or be your local movie theater? Some might even ask, “Is Facebook taking over the world?” The Continue Reading →
Huffington Post
As the Huffington Post prepares for an Aug. 13 launch of its full-day online video network, it is hoping to tap a fast-growing advertising market by offering marketers something akin to sports naming rights in addition to traditional online video ads. The new network, whose launch comes shortly after Huffington Post started a digital magazine, Continue Reading →
Social Media
Social media recently reached a major tipping point – not in its number of users, but in the way consumers use social media. The fundamental difference in consumption between social media and mainstream media can now be summed up in one word: “active.” Until now, all media outlets have principally been consumed passively, e.g. watching Continue Reading →
Olympics on NBC
Less than a month before NBC’s latest multichannel Summer Olympics exercise from London, it remains anyone’s guess how these games, with thousands of coverage hours spread across more NBC Universal-owned channels, will turn out in viewership. What you can conclude at this point, and we’ll do so in parlance of scoring a baseball game, is Continue Reading →
Facebook is launching a new type of mobile advertising that targets consumers based on the apps they use, pushing the limits of how companies track what people do on their phones. The social network is tracking the apps that people use through its popular Facebook Connect feature, which lets users log into millions of websites Continue Reading →
Microsoft Corp admitted its largest acquisition in the Internet sector was effectively worthless and wiped out any profit for the last quarter, as it announced a $6.2 billion charge to write down the value of an online advertising agency it bought five years ago. The announcement came as a surprise, but did not shock investors, Continue Reading →
Obama and Romney
(Content originally published on KellerFay.) Everyone is talking about the massive amount of money that will be spent on advertising during this presidential election.  But a recent article in the New York Times illustrates that advertising alone will not win the campaign, and that organized, person-to-person persuasion remains critically important. Entitled, “Obama Campaign Banks On High-Tech Ground Game to Continue Reading →