“Have a magical day!” is the way Disney cast members wish you farewell. They’re not kidding. The “happiest place on earth” does its best to make it so. The cast members (Disney-speak for employees) help, but Walt Disney World is well on its way to achieving consciousness. How? As Arthur C. Clarke so eloquently stated, […]
How can mature brands drive growth? The answer might be found with beer, Pop-Tarts and a simple algorithm.
We deal with trade-offs all the time. “You can have it good, fast or cheap... pick any two.” The implementation constraints for this decision tree are clear-cut and obvious. If you want it good and fast, it won't be cheap. If you want it fast and cheap, it won't be good. If you want it good and cheap, it won't be fast.
Big Data and Data Science are overused catch phrases that can mean anything anyone wants them to mean. But the hype doesn't change the facts. We are being overwhelmed with data, and I can assure you that if you don't know what to do with it, your competition will.
In a perfect world, you just hire a bunch of data scientists, have them deploy clever algorithms, and the machine will output a clear path to higher sales, better ROI and world peace. Sadly, that’s not how it works.