Apple

MediaBytes 11.09.2007

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NBC is in talks to acquire Quarterlife, the “TV-quality” series that debuts this Sunday on MySpace. The pending deal has been spurred by the Writers Guild strike and may bring the show to NBC as early as February. Quarterlife is currently scheduled to run for 36 eight-minute episodes online. Show creator Marshall Herskovitz recently expressed […]

MediaBytes 11.05.2007

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THE WGA began its strike at midnight after Sunday’s 10-hour marathon negotiation broke down. Writers are expected to begin picketing at 9 AM this morning outside high-profile locations, including major studios on the West Coast and Rockefeller Center in New York. The Guild issued a memo telling its writers to spend at least 20 hours […]

Apple's Leopard OS

The Leopard Chronicles: Mac Hell Unleashed

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One of my seriously Mac-addicted staff members stood in the rain last Friday night to get us a five-pack of the Apple’s new Leopard operating system. Being only slightly less addicted, I set aside 40 minutes circa 8:30am Saturday morning to do the install. I stopped for the day about 11:30pm — this is my […]

MediaBytes 08.15.2007

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YAHOO is seeing positive results from its new SmartAds, which were introduced to travel-industry advertisers last month. SmartAds utilize consumer data to personalize ads on the fly, changing design and content to fit a specific user’s preference. In a test of the technology, Yahoo found that consumers clicked on SmartAds up to three times more […]

MediaBytes 07.24.2007

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AOL will purchase TACODA, the online behavioral-targeting ad firm. Tacoda serves ads to 4,000 websites, reaching approximately 125 Million people. AOL is reportedly paying between $200 million and $300 million for the acquisition. CROWN CASTLE has pulled the plug on Modeo, its DVB-H mobile TV service. Modeo began trials earlier this year in New York, […]