Big Data

The Evolution of Demography

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What can we learn from the data we already have? Can traditional demography be adapted to describe the world as we observe it? Are there tools that could help us better understand consumer behavior? What does it mean to sell an actual audience as opposed to selling a proxy for it?

IBM's Watson

IBM Watson’s Newest Task: Bringing Big Data to Average Business Users

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IBM on Tuesday announced a new product called Watson Analytics, one they claim will bring sophisticated big data analysis to the average business user. Watson Analytics is a cloud application that does all of the the heavy lifting related to big data processing by retrieving the data, analyzing it, cleaning it, building sophisticated visualizations and […]

Data Science 101 – Definitions You Need to Know

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Our 7th Annual Media Technology Summit is just a few weeks away, and the subject of data science is going to be front and center. Each and every one of us creates a wealth of data every day, but… information is not knowledge. The data must be wrangled and put in context to make it […]

Big Data

Big Data is Held Back by a Ton of ‘Janitor’s Work’ for Data Scientists

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Technology revolutions come in measured, sometimes foot-dragging steps. The lab science and marketing enthusiasm tend to underestimate the bottlenecks to progress that must be overcome with hard work and practical engineering. The field known as “big data” offers a contemporary case study. The catchphrase stands for the modern abundance of digital data from many sources […]