Marketers love to talk about a company’s messaging and conduct elaborate processes described as communications audits. They’re usually a good idea, but often unnecessarily complex, time consuming, and expensive. You can take these two-simple steps and get a very good understanding of what your employees are communicating about your firm. After all, the most important Continue Reading →

Are You “Uniquely Useful”?

Re-syndicated from Do you want to get hired, promoted, or “just” keep your job?  The two secret words to achieving these objectives are “uniquely useful.” Useful is fairly obvious:  can you do what needs to be done? Think of this as a pass-fail test. I admit the test isn’t always executed fairly. We all Continue Reading →
Tom Durkin performs 400 original mini dramas during 7 weeks each summer as the announcer at Saratoga Springs, NY historic racetrack. I hope you’ll listen to his call (that’s horse racing jargon for announcing) of Rachael Alexander winning the Woodward in 2009. I was there, and he made a great contest even more exciting. If Continue Reading →
Burger King has killed off their advertising mascot, if that’s the right word for a plastic-faced man. During more than 50 years, the king morphed from a sign to an animated character to a creepy part-man-part-super-sized-mask. You can take a look at several commercials on the hubze blog that will make you wonder why they Continue Reading →
I live in a small city, Saratoga Springs, NY, whose population and retail business at least double for 7 weeks each year. It’s called “The Season.” The resort retail business model is to: – Rake in profits during this short window plus December and a few special weekends and holidays, and – Try not to Continue Reading →

Chrysler Advertising

Chrysler 200
The Chrysler two-minute “Born of Fire” commercial featuring Detroit rapper Eminem generated significant pride in American workers, Detroit and America when it first aired during the super bowl among a lot of otherwise forgettable advertisements. When I first saw it, I thought the “Imported from Detroit” message was strong and the execution superb. I also Continue Reading →
Quotation from Amar Gopal Bose Inventor of Bose speaker technonolgy Founder of Bose Corporation Re-syndicated from This great quote was included in an email by Herman Sperling, a fellow MENG member, a marketer of all things audio, a former Bose employee, and an audiophile. The difference that Amar Bose emphasized was focused on his Continue Reading →
Photo courtesy of NYRA, Adam Coglianese Writing this blog has provided me yet another reason to go to the wonderful 143-year-old racetrack near my home in Saratoga Springs, NY. Sports Illustrated described Saratoga’s historic track as one of the world’s greatest sporting venues with an average attendance of more than 20,000 for 40 days each Continue Reading →
Re-syndicated from MENGonline. It’s All Lies, & That’s the Truth, by Bernie Brillstein, is my favorite business book.  It gives remarkable advice about successfully dealing with people. How can you not love a book that presents fifty rules from fifty years of making a living in Hollywood that are concurrently insightful, universal, outrageous, and usually Continue Reading →