Get ready for privacy wars. In California, CCPA not only impacts online businesses, but traditional retailers have been forced to send out notices to consumers alerting them to the kinds of in-store and transactional data collection they are doing. This is a gigantic challenge for some, but to others it is a marketing opportunity. “We keep your private information more private than Brand X.” is a marketing strategy I expect to see a lot in 2020. Continue Reading →
