
Yuga Labs took its next step toward trying to build a broader media empire around the Bored Ape Yacht Club (BAYC) non-fungible token (NFT) series with the announcement of a cryptocurrency called ApeCoin, which will be the “primary token for all new products and services” from the company. That includes a newly announced play-to-earn blockchain game that the company plans to release later this year in partnership with the developer nWay. Continue Reading →