Disney

The Challenger Sale

Media Sales Executives: Hurry, Buy This Book

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Originally posted at Media Biz Bloggers. When I became VP of Sales Strategy and Development at AOL’s Interactive Marketing division in 1998, I was asked to become active in a membership that the division had in the Sales Executive Council (SEC), part of the Corporate Executive Board. I remember attending my first meeting of the […]

Disney

Disney Turns Your Body Into a Touch Screen

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Touching and swiping on your smartphone or tablet is so 2011. What if you could select a new song, craft a text message, or launch an app without ever touching your gadget? Read the full story at PCMag  

Klout

Sidebar: Klout vs. Clout

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In creating my piece on Klout and Clout, I reached out, as I usually do, to some smart people who typically have great perspectives and distinctive takes. In this case, I asked Alex Lightman and Daniel Rasmus about influence and how we measure it. I incorporated their thoughts in the main piece, but wanted to […]

Watching TV

Social TV Viewing, Word of Mouth, and Ad Effectiveness

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Originally posted at www.kellerfay.com When people consume media together, either in-home or out-of-home, does it help or hurt advertising effectiveness? The argument that it hurts the advertiser is the “distraction” model, which argues that the presence of other people distracts people from on-screen content, reducing value to the advertiser. This is an argument put forth […]

Music to My Ears? On Warren Spector’s Epic Mickey 2

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Originally Posted at New York Videogame Critics Circle I am walking along one of two creeks that cut through the city of Austin, Texas. The grackle birds are cawing loudly, proudly singing. It is early morning, and some of the homeless people who live along the trail are sleeping or just rising. In the water, […]