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MediaBytes 11.13.2007

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KEVIN MARTIN is proposing a 75% reduction in the rates that cable operators can charge to lease extra channels. To promote more diverse programming, prices would drop from 40 cents a month per subscriber to 10 cents. The plan will be voted on this month and could be enacted next year. GOOGLE is reportedly in […]

MediaBytes 11.09.2007

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NBC is in talks to acquire Quarterlife, the “TV-quality” series that debuts this Sunday on MySpace. The pending deal has been spurred by the Writers Guild strike and may bring the show to NBC as early as February. Quarterlife is currently scheduled to run for 36 eight-minute episodes online. Show creator Marshall Herskovitz recently expressed […]

MediaBytes 11.07.2007

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FACEBOOK officially unveiled a multi-faceted ad system that taps into user referrals and exploits the site’s “social graph.” The system allows brands to establish company profiles on the network. When a user interacts with a company page, the activity (and a display ad) will be reported virally to that user’s network via news feeds. Beacon […]

MediaBytes 11.05.2007

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THE WGA began its strike at midnight after Sunday’s 10-hour marathon negotiation broke down. Writers are expected to begin picketing at 9 AM this morning outside high-profile locations, including major studios on the West Coast and Rockefeller Center in New York. The Guild issued a memo telling its writers to spend at least 20 hours […]

MediaBytes 11.02.2007

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THE WRITERS GUILD negotiating committee has announced a unanimous recommendation to go on strike, perhaps as early as this Monday. The committee announced its decision Thursday night and drew an enthusiastic response from the meeting of 3,000 Guild members. The final decision is expected to be made at a meeting of the East and West […]