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MediaBytes 10.25.2007

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MICROSOFT will purchase 1.6% of FACEBOOK for $240 million, which places a $15 billion valuation on the three-year-old company. Microsoft will begin to sell banner ads for international versions of the site and split the revenue with Facebook. In related news, RIM launched Facebook software for Blackberries. BARRY DILLER told a group of conference attendees […]

MediaBytes 10.24.2007

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FACEBOOK is the focus of a heated bidding war between MICROSOFT and GOOGLE. The two companies are competing for less than 10% of the social networking site and a deal could be announced within the next 48 hours. Google is reportedly driving the price very high in an attempt to outbid Microsoft. The winning bidder […]

MediaBytes 10.12.2007

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CURRENT TV will officially relaunch its website on October 16, and Al Gore has promised that the site will “take interactivity to a new level.” As part of the change, Current TV will drop the “TV” – and simply become “Current.” Current.com will act as a user-generated hub, accepting links to news stories, videos, and […]

MediaBytes 10.10.2007

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JOOST is planning to offer live online TV. The company’s Executive Vice President of Content Strategy revealed that live programming will begin in Q1 of 2008. Live transmissions will include a “catch-up” option following the initial broadcast. Joost’s initial “live” focus seems to be on sports. The company is speaking with rights-holders for major professional […]

MediaBytes 10.05.2007

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IAG has done a study of over 1,000 “hybrid” ads, which closely merge advertising with content to combat ad-skipping. The ads generated 30% higher brand recall than traditional ads. The study found that Jay Leno’s recent live-to-air ad for Garmin doubled that company’s usual viewer recall numbers, and CW’s “content wraps” were among the highest-scoring […]