Zucker – Next.TV – Ratings – Landmark – Yahoo – MediaBytes January 30, 2008


JEFF ZUCKER delivered the NATPE keynote yesterday, warning that the television industry is undergoing a “forest fire.” He discussed his decision to reduce pilot season and possibly curtail upfront expenditures as necessary steps toward “making less waste.” Zucker’s goal is to make NBC everywhere – from NBC.com to Hulu and beyond. He said the industry’s […]

NBC – Disney – Stage 9 – Hasbro – Mattel – MediaBytes 01.17.2008


NBC officially unveiled “NBC Everywhere” and expanded the digital out-of-home network to include two new platforms. Ideacast will now carry NBC@TheGym, which will bring MSNBC and CNBC content to over 900 fitness centers. University Network will add NBC on Campus, bringing NBC content to “high traffic areas” on 181 college campuses. Existing platforms include screens […]

Frontline – Kevin Martin – DataPortability – Golden Globes – Microsoft – MediaBytes 01.09.2008


FRONTLINE WIRELESS has reportedly shutdown operations following a failed attempt to bid in the upcoming wireless spectrum auction. The company missed Thursday’s deadline for submitting the $128 million auction deposit after being unable to acquire funding. A company spokesperson released a statement saying “Frontline is closed for business at this time. We have no further […]

Real Player and QuickTime

Platforms: A New Programming Paradigm


If you’re working in the media business today, you have to be thinking about the five most important digital consumer touchpoints: email, websites, paid search, display ads and video. And, if you’re like most of my clients, this is an ongoing, dynamic, relatively expensive process.   Over the past few months there have been some […]