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MediaBytes 08.17.2007

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GOOGLE is teaming up with MEDIA RIGHTS CAPITAL to distribute free ad-supported video content. MRC talent will produce short videos that contain paid product placement and advertising. The content will then be spread across the web via the Google AdSense network. The two companies will split all advertising revenue. SPRINT unveiled its WiMax plans. The […]

MediaBytes 08.09.2007

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THE TELEVISION BUREAU OF ADVERTISING announced that ePort is set to launch this November. ePort is the open-standard electronic exchange for buyers and sellers of TV spots, supported by CBS Television Stations, E.W. Scripps, Gannett Broadcasting, NBCU Stations, and several other broadcasters. The full suite of online transactions will be available in March 2008. FACEBOOK […]

MediaBytes 07.25.2007

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ABC is now streaming high-definition online video. On Tuesday the network launched a beta high-def player on ABC.com, offering one episode each of Lost, Desperate Housewives, Grey’s Anatomy, and Ugly Betty. ABC.com is the first network site to reach the high-def milestone. TUBEMOGUL has launched Load & Track, a free universal video uploading and tracking […]

MediaBytes 07.06.07

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MICROSOFT has unveiled LiveStation, a peer-to-peer television broadcasting application. Built on the Silverlight platform, LiveStation will offer a major feature that Joost currently lacks: live TV. Microsoft is testing the application now, and a final version is due this October. NBC may stop creating original programming for Friday evenings, according to co-chairman Marc Graboff. In […]

MediaBytes – 05/25/07

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FACEBOOK officially announced an impressive list of application partners. 65 companies, from Amazon to Microsoft, are creating widgets that users can install on their pages. Facebook is encouraging the use of widgets for transactions and advertising. FACEBOOK also launched a video application that will allow users to create and share videos with other Facebook users. […]