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MediaBytes 10.24.2007

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FACEBOOK is the focus of a heated bidding war between MICROSOFT and GOOGLE. The two companies are competing for less than 10% of the social networking site and a deal could be announced within the next 48 hours. Google is reportedly driving the price very high in an attempt to outbid Microsoft. The winning bidder […]

MediaBytes 10.12.2007

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CURRENT TV will officially relaunch its website on October 16, and Al Gore has promised that the site will “take interactivity to a new level.” As part of the change, Current TV will drop the “TV” – and simply become “Current.” Current.com will act as a user-generated hub, accepting links to news stories, videos, and […]

MediaBytes 10.10.2007

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JOOST is planning to offer live online TV. The company’s Executive Vice President of Content Strategy revealed that live programming will begin in Q1 of 2008. Live transmissions will include a “catch-up” option following the initial broadcast. Joost’s initial “live” focus seems to be on sports. The company is speaking with rights-holders for major professional […]

MediaBytes 10.05.2007

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IAG has done a study of over 1,000 “hybrid” ads, which closely merge advertising with content to combat ad-skipping. The ads generated 30% higher brand recall than traditional ads. The study found that Jay Leno’s recent live-to-air ad for Garmin doubled that company’s usual viewer recall numbers, and CW’s “content wraps” were among the highest-scoring […]

MediaBytes 09.25.2007

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MICROSOFT is seeking a minority stake in FACEBOOK. In recent weeks, Microsoft has offered to purchase a 5% stake in the social-networking site, for between $300 million and $500 million. The offer would value Facebook at up to $10 billion. Google has also expressed interested in buying part of Facebook. The site is looking to […]