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MediaBytes 10.10.2007

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JOOST is planning to offer live online TV. The company’s Executive Vice President of Content Strategy revealed that live programming will begin in Q1 of 2008. Live transmissions will include a “catch-up” option following the initial broadcast. Joost’s initial “live” focus seems to be on sports. The company is speaking with rights-holders for major professional […]

MediaBytes 10.05.2007

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IAG has done a study of over 1,000 “hybrid” ads, which closely merge advertising with content to combat ad-skipping. The ads generated 30% higher brand recall than traditional ads. The study found that Jay Leno’s recent live-to-air ad for Garmin doubled that company’s usual viewer recall numbers, and CW’s “content wraps” were among the highest-scoring […]

MediaBytes 09.25.2007

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MICROSOFT is seeking a minority stake in FACEBOOK. In recent weeks, Microsoft has offered to purchase a 5% stake in the social-networking site, for between $300 million and $500 million. The offer would value Facebook at up to $10 billion. Google has also expressed interested in buying part of Facebook. The site is looking to […]

MediaBytes 09.17.2007

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BRIGHTCOVE has decided to stop developing its YouTube-like Internet video portal, and shift its focus entirely to white-label video services for content publishers. The portal will now “run itself” at Brightcove.tv, while Brightcove.com is retained for growing the core technology business. Brightcove technology serves video on some of the Internet’s top destinations, including The Wall […]

MediaBytes 09.05.2007

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NBC UNIVERSAL has struck a deal with AMAZON to distribute its television shows through the Unbox digital download service. The move comes just days after announcing it would not renew its contract with Apple’s iTunes. Episodes are currently available for $1.99 — the same price Apple charges on iTunes. However, Unbox has much tighter restrictions […]