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MediaBytes 08.24.2007

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CABLELABS has approved a new technical standard for IP video, in conjunction with major movie studios and consumer-electronics makers. It brings together Paramount, Sony Pictures, Walt Disney, Warner Brothers, Hitachi, Intel, Panasonic, and Toshiba. The specification will allow set-top boxes and other devices to transfer cable signals throughout home networks, and should spur growth of […]

MediaBytes 08.23.2007

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FACEBOOK is working on a new, targeted advertising system. Using the system, advertisers will be able to target users based on favorite activities, musical preferences, and other personal information revealed in a user profile. The new ads will appear in a user’s “news feed,” which keeps them up-to-date on the activity of their Facebook friends […]

MediaBytes 08.17.2007

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GOOGLE is teaming up with MEDIA RIGHTS CAPITAL to distribute free ad-supported video content. MRC talent will produce short videos that contain paid product placement and advertising. The content will then be spread across the web via the Google AdSense network. The two companies will split all advertising revenue. SPRINT unveiled its WiMax plans. The […]

MediaBytes 08.09.2007

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THE TELEVISION BUREAU OF ADVERTISING announced that ePort is set to launch this November. ePort is the open-standard electronic exchange for buyers and sellers of TV spots, supported by CBS Television Stations, E.W. Scripps, Gannett Broadcasting, NBCU Stations, and several other broadcasters. The full suite of online transactions will be available in March 2008. FACEBOOK […]

MediaBytes 07.25.2007

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ABC is now streaming high-definition online video. On Tuesday the network launched a beta high-def player on ABC.com, offering one episode each of Lost, Desperate Housewives, Grey’s Anatomy, and Ugly Betty. ABC.com is the first network site to reach the high-def milestone. TUBEMOGUL has launched Load & Track, a free universal video uploading and tracking […]