Facebook

Mark Zuckerberg

Breaking News: Facebook Ads Work

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Facebook is under scrutiny for (among other things) allegedly selling political ads to the Russians, allowing people to set up fake accounts, and not properly monitoring the content posted by “fake” profiles. Wait. What?

Twitter Boxing

How to Win a Twitter War

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Can you really win a Twitter or Facebook war? Yes, you can! Here, for your cyber-pugilistic pleasure, is a strategic primer that will make you invincible.

Clickbait

Facebook Is Killing Clickbait and the Results Will Surprise You!

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Much has been written about why and how Facebook is killing clickbait and what effect that might have on publishers, agencies and marketers. But to truly understand the impact of this newly updated anti-clickbait algorithm, you need to consider a few other recent Facebook policy changes that, when taken together, will make it harder and more expensive for publishers to bundle native content, drive traffic and accomplish their reach goals.