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Facebook’s New Ad Network is a Re-Launch of Atlas

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Investors and analysts spent years clamoring for Facebook to start up an ad network, and earlier this year it obliged them. And now Facebook is rolling out another one. Caveat — this isn’t an ad network in a formal sense. But it’s going to be viewed as one, because in the big picture, it does […]

Facebook

Facebook Teams Up With Stripe to Power ‘Buy’ Button

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Facebook first began testing a “Buy” button within the News Feed in July, and payments startup Stripe has been tasked with powering the technology, Re/code has learned. The “Buy” button, which allows Facebook users to purchase goods that are featured in ads or posts on the social network, is still in its test phase, but […]

Facebook Drone

Facebook’s Internet-Connected Drones Take Flight in 2015

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Yael Maguire, engineering director at Facebook Connectivity Lab, doesn’t like to use the word “drones” when it comes to “beaming” Internet to the developing world. He prefers “planes.” But whatever you want to call them, Facebook and Internet.org are looking to the skies in order to get the last 15% of the world’s population, who […]

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WSJ: Facebook Set to Unveil New Advertising Platform

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Facebook is set to unveil a new advertising platform to improve effectiveness of online ads, the Wall Street Journal reported on Monday citing people with knowledge of the matter. The product is a redesigned version of Atlas Advertiser Suite, an ad management and measurement platform that Facebook bought from Microsoft Corp last year. It is […]