FCC

MediaBytes – 06.11.07

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APPLE is in advanced talks with Hollywood studios about offering downloadable movie rentals. Apple is said to be “aggressively pursuing” the idea, and wishes to launch the service in the fall. A downloadable Apple VOD system would compete heavily with cable company offerings.NBC has begun a unique online show that targets a new “prime time” […]

MediaBytes – 06/08/07

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THE FCC has issued almost $3 million in fines to companies that are still shipping TV sets without digital tuners. As of March 1st, all TV’s that are shipped must be capable of receiving a digital TV signal. The Commission has also been warning retailers that they must display proper Consumer Alerts on sets that […]

MediaBytes – 06/05/07

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ROCKETBOOM has adopted a sponsorship model. For $3000 per show, a sponsor will receive a 7 second post roll and a personalized blog entry. Quicktime versions of Rocketboom will also include an embedded link to the sponsor’s web site. Andrew Michael Baron, the CEO and founder of Rocketboom, recently discussed the challenges of finding advertising […]

MediaBytes – 05/22/07

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CNN has signed a deal with Internet Broadcasting, the publisher of 70 local TV station web sites. The deal will allow CNN to syndicate local news from the stations, increasing its ability to capitalize on the growing market for local online ads. GOOGLE submitted a proposal to the FCC suggesting that companies be allowed to […]

MediaBytes – 05/18/07

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FAIR ISAAC released a study claiming that 10-15% of Internet ad clicks may be fraudulent. Two possible causes were cited: generating increased commissions and draining a competitor’s budget by repeatedly clicking on its ads. WPP will acquire 24/7 REAL MEDIA for over $600 Million. 24/7 distributes online advertising. CW announced a new option for advertisers: […]