FCC

MediaBytes – 05/18/07

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FAIR ISAAC released a study claiming that 10-15% of Internet ad clicks may be fraudulent. Two possible causes were cited: generating increased commissions and draining a competitor’s budget by repeatedly clicking on its ads. WPP will acquire 24/7 REAL MEDIA for over $600 Million. 24/7 distributes online advertising. CW announced a new option for advertisers: […]

MediaBytes – 04/26/07

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JOOST is gathering an impressive list of advertisers: Microsoft, Intel, HP, Unilever, Sony, United Airlines and more. Spots will include traditional-style ads and on-screen contextual ads. The FCC is asking Congress to legislate the sale of television on a per-channel basis. The request is included in a report on violence on TV. APPLE‘s iTunes Music […]

MediaBytes – 04/25/07

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The FCC is setting rules for auctioning the 700 MHZ spectrum, formerly used for Analog TV. Analog will stop using the spectrum in February 2009. YAHOO has launched a searchable database of music lyrics. The database includes the official versions of lyrics to over 400,000 songs, supplied by music publishers. Yahoo and the rights-holders will […]

MediaBytes – 04/20/07

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The NEW YORK TIMES, GANNETT, and TRIBUNE CO. all announced first-quarter results. The Times profits fell 26%. Gannett profits were down 10.5%. Tribune showed no profit — losing $15.6 Million. GOOGLE acquired Marratech’s video conferencing software. The software provides document-sharing and communication via video, text, and VoIP. It will compete with Cisco’s WebEx. COMCAST urged […]

MediaBytes – 04/12/07

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CBS is preparing to announce a huge web distribution initiative. The network will provide television programming to several web outlets, including MSN, AOL, Joost, and the forthcoming NBC Universal-News Corp. video service. VONAGE CEO Michael Snyder has left the beleaguered company. A patent infringement lawsuit from Verizon has the company in “crisis mode.” MGM will […]