Facebook has been under relentless attack since the Cambridge Analytica scandal in early 2018. Broadcasters and news publishers have declared open season on Mark Zuckerberg, Sheryl Sandberg, and other senior executives at the company. And while not quite ubiquitous, #deletefacebook pops up every time there’s a story about data privacy. The EU has fined them, the US is trying to figure out how to regulate them, and the notion that free services should be absolutely free (as opposed to checking a box on a terms and conditions page that allows the free service to use your data as payment) is gaining traction. Whether or not Facebook deserves the scrutiny it is under is a great topic for another article. Today, I want to have a look at alternatives. If you don’t like Facebook, what might work for you? Is the time right for the reemergence of focused social networks?
They say that if you ask the wrong question, you are guaranteed to get the wrong answer. Asked as, “Can YouTube ever be brand safe?” the answer is no. There is no possible way to make YouTube, or any environment that relies so heavily on user-generated content (UGC), 100 percent brand safe. Asked as, “Is YouTube safe for my brand?” is a better question, and it is the proper lens for any serious marketing discussion.
Shelly Palmer talks about data privacy with Julia Chatterley on CNN’s First Move with Julia Chatterley, following a Google Plus data breach. Original Air Date: October 9, 2018
During the recent congressional hearings, Sen. Mark Warner (D-VA), the Senate intelligence committee's vice chairman, said, "The era of the wild west in social media is coming to an end." Congress, he said, will have to take action. "Where we go from here is an open question." More hearings are clearly in the offing, and some kind of regulation is likely to follow. That's the probable future, but what would happen if the government lost its ability to control the tech industry? What if tech fought back? What if our democracy transformed into a technocracy?
Google is not a search engine, it is a highly specialized direct response advertising engine purpose-built to translate the value of ‘intention’ into wealth for Google (Alphabet) shareholders. It is optimized to put the right ad in front of the right person at the right time. In other words, it is ‘rigged’ to optimize revenue - all other considerations are secondary. Let me explain... No, there is too much. Let me sum up.