Making Sense of Streaming

Streaming Offerings
You want to cut the cord. You want to take advantage of this brave new video world. You are excited about all the new shows. Just how many video streaming services do you need to pay for? What is on each? Which is best for you? How do you make sense of the streaming universe? Once you get over Streaming Sticker Shock, you’ll want to develop your streaming service strategy, and here’s how to think about it.... Continue Reading →

Apple TV+ is Live Today

Apple TV+
Apple TV+ is live. You can start watching from the Apple TV app on your iPhone, iPad, Apple TV, online at tv.apple.com and on a whole bunch of non-Apple devices. Remarkably, Apple is the low-cost provided in the space. It's free if you purchased an Apple device recently, it's free for 7-days if you just want to check it out, and when you do start paying, it will only cost $4.99/month for up to six users. Apple is even offering a "deal." If you act now, you get 12 months for the price of 10. Too good to be true? I'll let you be the judge. Begun, the streaming wars have.... Continue Reading →

PlayStation Vue RIP

PlayStation Vue
Blaming "the highly competitive Pay TV industry," Sony will shut down PlayStation Vue (its video streaming service) on January 30, 2020. Ironically, this announcement comes as Disney, Apple and WarnerMedia are all entering the business. ... Continue Reading →

The Streaming Wars Begin

Shelly Palmer on Good Day New York
Excited about streaming AppleTV+, Disney+, HBO Max? Keeping Netflix, Hulu? Getting Amazon Prime or YouTubeTV? Be careful how many you sign up for or you'll be in streaming sticker shock. Shelly Palmer chats with Kerry Drew and Bianca Peters on Good Day New York. Original Airdate: October 29, 2019... Continue Reading →
streaming apps
Apple, Disney, WarnerMedia, and just about everyone who can configure a streaming server is getting into the direct-to-consumer (DTC) content business. In a couple of weeks, you’ll have so many options to pay for content à la carte, you won’t really know where to start. Wondering what all this will cost? Forget your calculator, you’re going to need a spreadsheet.... Continue Reading →
Shelly Palmer
Will Apple compete with streaming services like Netflix, Hulu, and Amazon by implementing its own streaming TV service? Shelly Palmer addresses these rumors with Sukanya Krishnan and Jennifer Lahmers on Fox 5’s, Good Day Wake Up. Shelly also talks about the latest Apple products scheduled to be released, and the launch of their new iPad Mini and iPad Air. Original Airdate: March 19, 2019... Continue Reading →
Hulu
Hulu, Condé Nast Entertainment and other members of the digital video and television industry laid out their measurement and monetization challenges on Wednesday at VideoNuze’s Online Video Advertising Summit. Brands and publishers are well aware of the growing popularity of applying programmatic to direct buys. Hulu for instance has reportedly beta-tested a programmatic exchange for... Continue Reading →