Hulu

Hulu

Hulu Has Been Beta Testing a Programmatic Exchange

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Hulu, Condé Nast Entertainment and other members of the digital video and television industry laid out their measurement and monetization challenges on Wednesday at VideoNuze’s Online Video Advertising Summit. Brands and publishers are well aware of the growing popularity of applying programmatic to direct buys. Hulu for instance has reportedly beta-tested a programmatic exchange for […]

Streaming

Survey: Nearly Half of U.S. Households Subscribe to a WebTV Service

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Survey says: we are a Netflix nation. Forty-seven percent of all U.S. households subscribe to Netflix, Hulu Plus, Amazon Prime or a combination of these services, and 49 percent of all households have at least one TV connected to the internet, according to a new study from the Leichtman Research Group about emerging video services. […]

Xbox

Netflix, Hulu and YouTube Apps No Longer Require Xbox Live Gold Membership

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In a move that bucks the standard set by Microsoft itself back in 2005, both the Xbox One and Xbox 360 will drop the requirement for an Xbox Live paid membership to access services like Netflix, Hulu and YouTube. Microsoft announced this morning that it would be streamlining its offerings and bringing its prices and […]

Amazon

Amazon’s Deal With HBO: Who Gets the Short End of the Stick?

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The recently announced deal between Amazon and HBO — in which Amazon will offer to its Amazon Primes customers much of HBO’s classic programming — should be examined for its long-term implications. Are there any businesses that are liable to get hurt? In staff meetings, Amazon’s Jeff Bezos insists that there is always an empty chair that […]