MediaBytes – 06/04/07


HEARST-ARGYLE TELEVISION has signed a revenue-sharing deal with YOUTUBE. Hearst-Argyle will post local video content from its 26 television stations on the video site, and profit from advertising. This is the first time YouTube has made an agreement with local TV. Five stations will begin posting content today. NBC Universal appointed Katherine Pope as President […]

MediaBytes – 05/18/07


FAIR ISAAC released a study claiming that 10-15% of Internet ad clicks may be fraudulent. Two possible causes were cited: generating increased commissions and draining a competitor’s budget by repeatedly clicking on its ads. WPP will acquire 24/7 REAL MEDIA for over $600 Million. 24/7 distributes online advertising. CW announced a new option for advertisers: […]

MediaBytes – 05/17/07


AMAZON announced a new digital music store. The store will sell unprotected MP3 tracks that can play on almost any device or computer. EMI is the only major label to sign on for the service, which will open “later this year.” GOOGLE will transition to “universal search.” Results will soon integrate video, text, news, and […]