Kickstarter

‘The Coolest’ Cooler Ends Kickstarter As Most-Funded Project Ever

By

It’s the most successful Kickstarter campaign ever. The Coolest Cooler (yes, a cooler) raised $13.3 million in its 52-day run. The previous record holder, the Pebble smartwatch raised $10.2 million in 2012. Why have more than 60,000 people contributed to a cooler campaign? Well, this cooler includes a blender, waterproof bluetooth speaker, USB charger, cutting […]

Kickstarter’s Potato Salad Project Ends With More Than $55,000 in Funding

By

A Kickstarter project to create a batch of potato salad closed this weekend. Potato Salad was successfully funded at $55,492, or $55,482 more than its original goal of $10. The creator, Zack Danger Brown of Columbus, Ohio, has promised to fulfill all of the Kickstarter’s rewards and stretch goals (including making 10 times the original […]

Kickstarter

Everything You Need to Know About the Crowdfunding Process

By

You have what you think is a cool idea, but you aren’t sure if you can convince investors about the sales potential of, say, a tiny monitor strapped to your face, or a watch that is also a computer. Besides, who are “investors” and how do you summon them from their secret offshore lairs to […]