Consumers can’t possibly adopt a preference for custom or personalized manufactured goods and services in big enough quantities to upset mass manufacturing and distribution … can they?
You wrote an explanatory email, you sent a PowerPoint deck, you crafted a white paper, you created an infographic, you made a video, and with all that, people in the meeting still had questions. It’s because you didn’t sing what you meant.
We deal with procurement departments everyday. It's a fact of modern day corporate life. But this week, I've had to respond to so many RFPs asking for "blue disco balls," (my metaphoric name for a specific kind of middle management error that most vendors, suppliers and even solutions providers love most), I'm thinking about hanging one over my desk. What is a “blue disco ball?” Here's a story I wrote last year about every senior executive’s worst nightmare and every vendor’s holiday bonus all rolled into a budget-busting good time.
Tomorrow will be nothing like today. It may look and feel a lot like today – you’ll get up, have breakfast, exercise, go off to work, etc. But tomorrow will be nothing like today.
Just for fun, here is a list of buzzwords, biz speak, and hipster droppings that should be banned from every business meeting forevermore.