People Hate Ads

Times Square
There’s an article in today’s New York Times with the title, “The Advertising Industry Has a Problem: People Hate Ads.” It says, “the advertising industry faces an ‘existential need for change,’ according to a blunt report published on Monday by the research firm Forrester. Now the agencies must ‘disassemble what remains of their outmoded model’ or risk ‘falling further into irrelevance,’ the report concludes.”... Continue Reading →
Marketing 401: Correlation vs. Causation
There are two basic camps in the world of marketing: numbers camp and pretty pictures camp. I live in both camps, and you should too. If you live in the numbers camp, I’m going to confirm what you already know. If you live in the pretty pictures camp, buckle your seatbelt, because this is going to be a fast, bumpy ride.... Continue Reading →
To Google or To Amazon? Search is the Answer
According to eMarketer, the U.S. search ad market is expected to grow to $55.17 billion (up 18% YoY). Roughly 73 percent (approx. $40 billion) of that goes to Google. But Amazon is on fire. Its search business is growing fast and it is expected to reach almost 13 percent this year and nearly 16 percent... Continue Reading →
Facebook: Platform, Publisher, or Ministry of Truth?
Facebook is being pilloried for its unwillingness to remove a paid advertisement by President Trump’s reelection campaign after Facebook was notified by the Biden campaign that the ad contained false statements about Joe Biden and his son. On the surface, this seems simple, and Facebook’s decision not to remove the ad seems wrong. But there is much more to the story.... Continue Reading →
Apple's Q3 2019 Earnings | Shelly Palmer on CNN
Shelly Palmer talks with Richard Quest about Apple's Q3 2019 earnings on CNN’s Quest Means Business. With the iPhone now making up less than half of Apple's business, can wearables and services pick up the slack? Airdate: July 31, 2019.... Continue Reading →
What do you really need to know? Would a sixth-grade education give you enough basic skills to enable you to use online tools to learn a trade or become a service worker or a knowledge worker? Would you need eighth-grade skills? Tenth-grade? Perhaps a four-year college degree? ... Continue Reading →
1776
A little more than 243 years ago, our forefathers used the best technology available to inspire colonial proto-Americans to revolt against King George. At that time, the "best" technology available was the printing press and the "best" social network required the use of "word of mouth" in Public Houses. Grog was the lubricant that facilitated this communication and the rest, as they say, is history.... Continue Reading →