Marketing

First-party cookies are important. They help web publishers customize your experience. Third-party cookies are important for advertisers – and Google wants them gone. Continue Reading →

A little more than 246 years ago, our forefathers used the best technology available to inspire colonial proto-Americans to revolt against King George. At that time, the "best" technology available was the printing press and the "best" social network required the use of "word of mouth" in Public Houses. Grog was the lubricant that facilitated this communication and the rest, as they say, is history. Continue Reading →

Tomorrow will be nothing like today. It may look and feel a lot like today – you’ll get up, have breakfast, exercise, go off to work, etc. But tomorrow will be nothing like today. Continue Reading →

Instagram will now let all users tag products in their posts. The feature is rolling out to users in the U.S. today. Continue Reading →

Consumers can’t possibly adopt a preference for custom or personalized manufactured goods and services in big enough quantities to upset mass manufacturing and distribution … can they? Continue Reading →

Have you ever been talking about a particular pair of shoes or handbag with a friend, only to suddenly see ads for that exact product pop up on Facebook and on Google? It must mean your phone is spying on you! Right? Wrong! Shelly Palmer talks with Bianca Peters and Raegan Medgie about predictive analytics and what's really happening. Continue Reading →

In partnership with Shopify, TikTok is adding in-app shopping. What does that have to do with tapping on Jennifer Aniston's sweater? Continue Reading →

Ready to be part of a FLoC? That's Google's acronym for a Federated Learning of Cohorts, a toolset supposedly engineered to help take the "psycho" out of psychographics. Continue Reading →

Google announced it will stop selling ads based on your personal web browsing history. If you do any digital marketing, this is world-changing news. Continue Reading →

With outsourcing becoming a necessity, it is more important than ever to understand the role of a vendor versus the role of a solutions provider. When is it a good idea to reach out to a vendor, and when are you better off retaining a solutions provider to help you achieve your objectives? Wait. Every vendor says they're a solutions provider. OK. Let's say that's true. (Which it isn't, BTW.) Are you set up to leverage that resource? Continue Reading →