Marketing

Blue Disco Ball

The Middle Management Error Vendors Love Most – Redux

By

We deal with procurement departments everyday. It's a fact of modern day corporate life. But this week, I've had to respond to so many RFPs asking for "blue disco balls," (my metaphoric name for a specific kind of middle management error that most vendors, suppliers and even solutions providers love most), I'm thinking about hanging one over my desk. What is a “blue disco ball?” Here's a story I wrote last year about every senior executive’s worst nightmare and every vendor’s holiday bonus all rolled into a budget-busting good time.

Thinking About The Future

How Do You See the Future?

By

Tomorrow will be nothing like today. It may look and feel a lot like today – you’ll get up, have breakfast, exercise, go off to work, etc. But tomorrow will be nothing like today.

London Bridge

The Invasion of Ideas

By

I was going to write about a specific threat to brand marketing this week. But, considering the recent vicious attacks in London, I want to revisit a thesis about a specific threat from brand marketing.

Banned Words

My Banned Words for 2017

By

Just for fun, here is a list of buzzwords, biz speak, and hipster droppings that should be banned from every business meeting forevermore.

Twitter Boxing

How to Win a Twitter War

By

Can you really win a Twitter or Facebook war? Yes, you can! Here, for your cyber-pugilistic pleasure, is a strategic primer that will make you invincible.