Marketing

Caffe Lena

Folk Singers Provide Career Advice

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I recently heard two folk singers inadvertently provide excellent career advice at Caffe Lena, Saratoga Springs, NY, the longest running coffee house in America. Roy Book Binder, who’s been on the folk circuit for about 40 years, sang these 4 gems: 1)  “I wish I knew back then what I know now.” I’ve used a […]

Why?

Why?

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Re-syndicated from MENGonline.com I love and hate the word why. I was a journalism major in college and helped put myself through school working as a reporter, so I learned to use those classic journalism questions: Who? What? When? Where? Why? How?  Note:  I’ve added one more since I’ve been in business: How much? I think that […]

cellphone-halfalogue

Halfalogue

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Although halfalogue was one of the Words of the Year according to the New York Times one year ago, I didn’t hear about it until this week when I looked at the 2012 Old Farmers Almanac. You probably already know what I just learned: Halfalogue is half of a cell phone conversation heard involuntarily. I […]

Decision Making

Why am I Going to Do what You Want?

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Every time a subordinate, peer or potential vendor asks me to agree to do something, my mind quickly races through a list of eight questions: 1. Do I believe this could be important? If not, why would I do it? 2. Do I believe this will be successful? If not, is there anything I can […]

Kash Amburgy

Save Cash with Kash

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When I lived in Cincinnati working for Procter & Gamble, there was great local advertising for Kash’s Big Bargain Barn. I’m defining great advertising in this case as unforgettable, even if you tried to. I’ve remembered the tag line “save cash with Kash” for more than 30 years. Kash Amburgy delivered the message “Follow the […]