Marketing

Michael Bologna

Tomorrow Will Be Televised: No More Auto-Pilot Increase… Maybe?

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Michael Bologna, Group M’s emerging communications director, is one frustrated dude when the subject is upfront TV activity. At last week’s VideoNuze Online Video Advertising Summit here in New York, Bologna became the latest in a parade of people with something to say in public this year. Subject of this public discourse: the annual ritual […]

Facebook

Facebook Streamlines Ad Products, Nixes Offers and Questions

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Facebook is working on simplifying its different ad units and streamlining its products in an effort to make things simpler for businesses looking to spread the word via the social network, it announced Thursday. Facebook looked at its 27 different ad products and decided to cut down on the number of options to improve a […]

Amazon Money

Study: Amazon’s Ad Business is Bigger Than Twitter’s

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Many are aware of Amazon’s robust retail and web-hosting businesses, but less are familiar with its advertising business, which is rapidly becoming a significant player in the space. Amazon brought in $450 million in advertising in revenue last year, according to eMarketer estimates published Tuesday. The company managed to increase its advertising business by nearly […]

Tumblr

Tumblr Brings Sponsored Posts to Users’ Feeds

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A month after Tumblr introduced sponsored posts into its native mobile applications, the company is bringing those same brand advertisements to its web dashboard. Launch partners for these new “Sponsored Web Posts,” as they’re called, include Viacom, Ford Motor Company, Universal Pictures, Capital One, AT&T, Denny’s and Purina. Tumblr users will be able to reblog, […]

Social Web

Great Experiences Are the Foundation of Powerful Social Marketing

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Every marketer is looking for the secret sauce that will help them create buzz. “The pressure to create ‘viral’ advertising, the urge to get more views online, that leads people to push the envelope,” said the president and chief creative officer at Grey New York in a recent New York Times article. Only a few fortunate […]