Marketing

Summer Money

6 P’s of Marketing Help Merchants Gear Up for the Busy Season

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I live in a resort town, Saratoga Springs NY, where merchants are using the 6 P’s of marketing to get ready for the summer season when business doubles or triples. PEOPLE Retain: Owners have worked hard to retain their most productive staff. Hours and the best shifts are agreed to. Businesses can’t survive with too […]

Resume

The Final Eleven Easy Improvements for Your Resume

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Originally posted at Meng Online. This is the final post of a MENG Blend trilogy presenting easy changes that you can quickly make to improve your resume.  Most were presented in the MENGinar “How to Improve Your Resume in 60 Minutes,” available free to MENG members.  The first two posts in the trilogy were:  “Seven […]

Never Use a Functional Resume

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Originally posted at MENG Online. Never means never.  I’ve been reviewing resumes for several years for MENG and have never (that word again) seen a functional resume that was worth considering [A functional resume organizes information by skill sets and accomplishments rather than the more standard specific positions, titles, and reverse chronology.]. A functional resume […]

Resume

Eleven More Easy Ways to Improve Your Resumé

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  Originally posted at Mengonline.com Reviewing more than 125 resumés for MENG members during the past four years, I discovered that many could be improved easily. These eleven improvements are taken from my recent MENG webinar, “How to Improve Your Resumé in Sixty Minutes,” which is available to members at mengonline.com where you also can […]

Short Feasibility Study Provides Go/No Go Answer for Start-Ups

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Doing a feasibility study will help you determine whether your new business idea is worth pursuing. While developed by a group of SCORE consultants for new business start-ups, this process also works for expanding businesses with new products or services. Start by writing answers to the following eleven questions. Keep your answers short. You can […]