Marketing

Red Bull Truck

We Know Who You Are So Stop Making Us Mad

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Vehicle signs can be harmful to your business since they connect the actions of your employees directly to your business. So far this week: Home builder’s SUV was parked in a handicapped spot at the post office; Insurance sales person’s car took up two spaces at my lunch spot; Furniture store delivery truck sped past […]

Potential Employers Only Have Three Questions

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Re-syndicated from MENGonline.com Members of our Marketing Executives Networking Group provided these three questions that potential employers really want to know about you before making a job offer. 1. Can you do the job? Recruiters and most human resource departments are looking for: Same title. More prestigious company, usually in the same industry. Promotions and […]

wants-vs-needs

‘Wants Are More Important Than Needs’

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This statement was made by Adrian Miller, a consultant, author and sales trainer, during a webinar to the Marketing Executives Networking Group this week. While there was a little pushback during Q&A and Adrian had no support beyond her personal observations, I completely agree with her conclusion. Neither of us is dismissing the importance of […]

ranch-style-home

You Can Learn a Lot About The Economy From a Home Builders Showcase

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First, the economy was ok last winter in Saratoga Springs, NY when the local builders association decided that the housing market was strong enough to showcase 19 houses and condos this month. That’s up from 15 homes last year and none in 2009 when the economy was so uncertain that no showcase was held. Second, […]

cursive

My Wife and I Are Having a Little Argument about Handwriting

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We are polar opposites concerning the need to teach cursive in grade school. Although disagreeing, we both believe that the key issue is whether or not eliminating teaching cursive will reduce a student’s ability to communicate during their lifetime. Even though the news was buried below the fold of the Saratogian, our local newspaper, we […]