Marketing

Tumblr

Tumblr Brings Sponsored Posts to Users’ Feeds

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A month after Tumblr introduced sponsored posts into its native mobile applications, the company is bringing those same brand advertisements to its web dashboard. Launch partners for these new “Sponsored Web Posts,” as they’re called, include Viacom, Ford Motor Company, Universal Pictures, Capital One, AT&T, Denny’s and Purina. Tumblr users will be able to reblog, […]

Social Web

Great Experiences Are the Foundation of Powerful Social Marketing

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Every marketer is looking for the secret sauce that will help them create buzz. “The pressure to create ‘viral’ advertising, the urge to get more views online, that leads people to push the envelope,” said the president and chief creative officer at Grey New York in a recent New York Times article. Only a few fortunate […]

YouTube

Microsoft Updates Windows Phone’s YouTube App, Google Asks for Removal

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Microsoft is updating its Windows Phone YouTube app. In a statement to The Verge, the company says it’s making some changes to address concerns from Google. “Microsoft updated the Windows Phone YouTube app to address the restricted video and offline video access concerns voiced by Google last week,” says a spokesperson. “We have been in […]

Twitter on TV

Twitter’s TV Partnerships Have Increased Ratings, Profits

Twitter CEO Dick Costolo took the stage in Manhattan this morning to talk with a crowd of the biggest advertisers and brands from Madison Avenue. He brought up a slide of a recent tweet, featuring a picture of race cars spinning out of control. “Usually when there is a crash at the Daytona 500 the […]

Twitter

Twitter Expands Tweets to Include Interactive Offer Links

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Twitter just unveiled the Lead Generation Card, a new expandable tweet format which allows users to show their interest in a particular discount or offer that’s being promoted by their favorite brand. When a user expands the tweet, they’ll see a description of the offer, as well a small button underneath that will allow them […]