Marketing

3 Critical Questions that Must Be Answered Quickly After Starting a New Job

By

A few weeks ago my blog presented 8 questions that need to be answered before taking a job, transfer, promotion, or even new client. Friends from the Marketing Executives Networking Group suggested 3 more questions that are important to help new employees flourish once they’re hired, including as a contractor. 1.    What do I need […]

Change In Plans

Stumbling Forward to Achieve Success

By

Stumbling forward is a good description of the most successful marketing departments I’ve been associated with. Stumbling forward is a can-do attitude more than a process to help overcome problems and surprises. I hadn’t thought of the stumbling forward concept until I read a recent WSJ article by Ben Casselman that used this phrase to […]

Red Bull Truck

We Know Who You Are So Stop Making Us Mad

By

Vehicle signs can be harmful to your business since they connect the actions of your employees directly to your business. So far this week: Home builder’s SUV was parked in a handicapped spot at the post office; Insurance sales person’s car took up two spaces at my lunch spot; Furniture store delivery truck sped past […]

Potential Employers Only Have Three Questions

By

Re-syndicated from MENGonline.com Members of our Marketing Executives Networking Group provided these three questions that potential employers really want to know about you before making a job offer. 1. Can you do the job? Recruiters and most human resource departments are looking for: Same title. More prestigious company, usually in the same industry. Promotions and […]

wants-vs-needs

‘Wants Are More Important Than Needs’

By

This statement was made by Adrian Miller, a consultant, author and sales trainer, during a webinar to the Marketing Executives Networking Group this week. While there was a little pushback during Q&A and Adrian had no support beyond her personal observations, I completely agree with her conclusion. Neither of us is dismissing the importance of […]