Up to now, all marketers have been active engagement specialists: get consumers’ attention, get them to do something. But over the next few years, digitally enhanced marketers will emerge.
We have entered one of the most transformative, disruptive times in the history of brands and marketing.
A visual designer for Club Monaco, Kevin Ling says he "does arts-and-crafts for a living."
In the first five minutes of any conversation, the smartest networkers do what no one expects: they only ask questions.
Data science allows us to combine hypothesis-based (deductive) reasoning and pattern-based (inductive) reasoning to extract actionable information from diverse data sources.