Marketing

gaffneys

Small Resort City Teaches Marketing Lessons

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I live in a small city, Saratoga Springs, NY, whose population and retail business at least double for 7 weeks each year. It’s called “The Season.” The resort retail business model is to: – Rake in profits during this short window plus December and a few special weekends and holidays, and – Try not to […]

Chrysler 200

Chrysler Advertising

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The Chrysler two-minute “Born of Fire” commercial featuring Detroit rapper Eminem generated significant pride in American workers, Detroit and America when it first aired during the super bowl among a lot of otherwise forgettable advertisements. When I first saw it, I thought the “Imported from Detroit” message was strong and the execution superb. I also […]

different-person

“You Have to be Different to be Better”

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Quotation from Amar Gopal Bose Inventor of Bose speaker technonolgy Founder of Bose Corporation Re-syndicated from MENGonline.com This great quote was included in an email by Herman Sperling, a fellow MENG member, a marketer of all things audio, a former Bose employee, and an audiophile. The difference that Amar Bose emphasized was focused on his […]

Saratoga Springs Racetrack Provides a Study in Pricing

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Photo courtesy of NYRA, Adam Coglianese Writing this blog has provided me yet another reason to go to the wonderful 143-year-old racetrack near my home in Saratoga Springs, NY. Sports Illustrated described Saratoga’s historic track as one of the world’s greatest sporting venues with an average attendance of more than 20,000 for 40 days each […]