While retargeting has emerged as a popular form of advertising, it isn't without flaws.
Here's how to successfully implement an omnichannel strategy.
Appealing to customers through mobile is a great way to get them into your store.
What can we learn from the data we already have? Can traditional demography be adapted to describe the world as we observe it? Are there tools that could help us better understand consumer behavior? What does it mean to sell an actual audience as opposed to selling a proxy for it?
All gift-givers fall into at least one of six profiles.