When you analyze the effects of fraud, viewability and ad blocking on the digital display advertising business, then add the ever-increasing abilities of the traffic launderers to game the system, you reach an inevitable conclusion: ad tech has evolved into a toxic ecosystem that is killing itself, and it is taking digital advertising with it.
I don’t like to discuss religion or politics in polite company. It’s pointless. Both subjects provoke passionate lectures espousing personal worldviews, and minds are seldom, if ever, changed. But … after watching some of the speeches and debates, reading some tweets, and switching between the parade of pundits on CNN, Fox News and MSNBC, I've started to wonder what @tjeff (my hypothetical twitter handle for a reincarnated Thomas Jefferson) would have had to do to find the facts upon which to base his independent thinking.
According to some new rumors, Apple will have to delay the announcement of its "live" Apple TV streaming service until sometime in 2016 for two excellent reasons: 1) Apple is having trouble making content deals, and 2) Apple has no idea how much bandwidth it's going to need to deliver the service.
Clearly, the DOJ, FCC, FTC and others who lobbied hard to kill the deal did not trust a combined ComcastNBCUniversalTimeWarnerCable mega-ISP to provide everyone with appropriately balanced access to the Internet. Wrong Century, Wrong Argument If you ask politicians and antitrust lawyers about it (and I have), you will hear familiar strains from last century’s […]
We are living in an Orwellian “Big Brother” surveillance state. It’s a big issue and it deserves our attention, but the government is not in the habit of publicly embarrassing people by releasing edited versions of the surveillance video it captures. That is what private security cameras are for.